diff --git a/app/assets/javascripts/application.js b/app/assets/javascripts/application.js
index 617a32a54..922845865 100644
--- a/app/assets/javascripts/application.js
+++ b/app/assets/javascripts/application.js
@@ -1,11 +1,21 @@
 //= require_tree ./modules
 //= require govuk_publishing_components/all_components
-//= require set-ga-client-id-on-form
+//= require set-ga-client-id-on-url-in-element
 
 jQuery(function ($) {
   var $form = $('.js-service-sign-in-form')
-
   if ($form.length) {
-    new GOVUK.SetGaClientIdOnForm({ $form: $form })
+    new GOVUK.SetGaClientIdOnUrlInElement({
+      $linkedElement: $form,
+      attribute: 'action'
+    })
+  }
+
+  if ($(location).attr('pathname') === '/ask') {
+    var $link = $('[href="https://www.smartsurvey.co.uk/ss/govuk-coronavirus-ask/"]')
+    new GOVUK.SetGaClientIdOnUrlInElement({
+      $linkedElement: $link,
+      attribute: 'href'
+    })
   }
 })
diff --git a/app/assets/javascripts/set-ga-client-id-on-form.js b/app/assets/javascripts/set-ga-client-id-on-form.js
deleted file mode 100644
index 9dce3697d..000000000
--- a/app/assets/javascripts/set-ga-client-id-on-form.js
+++ /dev/null
@@ -1,20 +0,0 @@
-(function () {
-  'use strict'
-
-  window.GOVUK = window.GOVUK || {}
-  var GOVUK = window.GOVUK
-
-  function SetGaClientIdOnForm (options) {
-    if (!options.$form || !window.ga) { return }
-
-    var form = options.$form
-
-    window.ga(function(tracker) {
-      var clientId = tracker.get('clientId')
-      var action = form.attr('action')
-      form.attr('action', action + "?_ga=" + clientId)
-    });
-  }
-
-  GOVUK.SetGaClientIdOnForm = SetGaClientIdOnForm
-})(window, window.GOVUK);
diff --git a/app/assets/javascripts/set-ga-client-id-on-url-in-element.js b/app/assets/javascripts/set-ga-client-id-on-url-in-element.js
new file mode 100644
index 000000000..3f0516193
--- /dev/null
+++ b/app/assets/javascripts/set-ga-client-id-on-url-in-element.js
@@ -0,0 +1,23 @@
+(function () {
+  'use strict'
+
+  window.GOVUK = window.GOVUK || {}
+  var GOVUK = window.GOVUK
+
+  function SetGaClientIdOnUrlInElement(options) {
+    if (!options.$linkedElement || !options.attribute || !window.ga) {
+      return
+    }
+
+    var linkedElement = options.$linkedElement
+    var attribute = options.attribute
+
+    window.ga(function (tracker) {
+      var clientId = tracker.get('clientId')
+      var attributeUrl = linkedElement.attr(attribute)
+      linkedElement.attr(attribute, attributeUrl + "?_ga=" + clientId)
+    })
+  }
+
+  GOVUK.SetGaClientIdOnUrlInElement = SetGaClientIdOnUrlInElement
+})(window, window.GOVUK);
diff --git a/spec/javascripts/set-ga-client-id-on-form.spec.js b/spec/javascripts/set-ga-client-id-on-form.spec.js
deleted file mode 100644
index 773e25953..000000000
--- a/spec/javascripts/set-ga-client-id-on-form.spec.js
+++ /dev/null
@@ -1,23 +0,0 @@
-/* global describe beforeEach it expect */
-
-var $ = window.jQuery
-
-describe('SetGaClientIdOnForm', function () {
-
-  var GOVUK = window.GOVUK
-  var tracker = { clientId: 'clientId' }
-  tracker.get = function(arg) { return this[arg] }
-  window.ga = function(callback) { callback(tracker) }
-  var form
-
-  beforeEach(function () {
-    form = $(
-      '<form class="js-service-sign-in-form" action="/endpoint"></form>'
-    )
-    setter = new GOVUK.SetGaClientIdOnForm({ $form: form })
-  })
-
-  it('sets the _ga client id as a query param on the form action', function () {
-    expect(form.attr('action')).toBe('/endpoint?_ga=clientId')
-  })
-})
diff --git a/spec/javascripts/set-ga-client-id-on-url-in-element.spec.js b/spec/javascripts/set-ga-client-id-on-url-in-element.spec.js
new file mode 100644
index 000000000..5cc2ebbe9
--- /dev/null
+++ b/spec/javascripts/set-ga-client-id-on-url-in-element.spec.js
@@ -0,0 +1,50 @@
+/* global describe beforeEach it expect */
+
+var $ = window.jQuery
+
+describe('SetGaClientIdOnUrlInElement', function () {
+  var GOVUK = window.GOVUK
+  var tracker = { clientId: 'clientId' }
+  tracker.get = function(arg) { return this[arg] }
+  window.ga = function(callback) { callback(tracker) }
+
+  describe('for a Start Button link', function() {
+    var linkedElement
+    var attribute = 'href'
+
+    beforeEach(function () {
+      linkedElement = $(
+        '<a class="gem-c-button govuk-button" role="button" href="https://some-service.batman.co.uk">Start now</a>'
+      )
+
+      setter = new GOVUK.SetGaClientIdOnUrlInElement({
+        $linkedElement: linkedElement,
+        attribute: attribute
+      })
+    })
+
+    it('sets the _ga client id as a query param on the linked element action', function () {
+      expect(linkedElement.attr(attribute)).toBe('https://some-service.batman.co.uk?_ga=clientId')
+    })
+  })
+
+  describe('for a form action', function() {
+    var form
+    var attribute = 'action'
+
+    beforeEach(function () {
+      form = $(
+        '<form class="js-service-sign-in-form" action="/endpoint"></form>'
+      )
+
+      setter = new GOVUK.SetGaClientIdOnUrlInElement({
+        $linkedElement: form,
+        attribute: attribute
+      })
+    })
+
+    it('sets the _ga client id as a query param on the form action', function () {
+      expect(form.attr('action')).toBe('/endpoint?_ga=clientId')
+    })
+  })
+})