Update RCM communications resource document and build a replicable communications strategy

[malvikasharan]

Summary Sentence

We had a RCM meeting where folks from the Health programme mentioned the need to build a more joint up communications strategy

What needs to be done?

• Review and update the communications documents we developed last year (shared internally)
• Build a Health Communications Strategy for reference
  • Combine the RCM communications document with Health RCM planning document (all shared internally)
• Make a more generalised communications strategy that other RCMs can use

Who can help?

All RCMs

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Update after the issue was opened

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[malvikasharan]

Notes from a recent RCM team meeting on reviewing communications priorities:

We shared which kind of communications we do in our work are successful (impactful, well received, and useful internally):
Introductory (onboarding, wiki, blog)
Overview and updates (newsletters - for reminder, updates, advertise in timely manner, Interest groups related communications)
Formalised strategy/guidelines
External communications such as community guidelines, publication strategy, community handbook), Event centralisation: calendar, sheet
Internal documents like debrief, end of programme reporting, impact and key data info for review and track progress
4. Informal channels: Social media based comms like Slack, Twitter, Linkedin (you can collate)
5. Generalised training & resources: Chapters, YouTube, interactive/reusable, Case studies, printable materialsInteresting curiosity-led long-term project: Community information - transparent workflow to show process
There are of course a lot more comms work we do (not listed in the categories above) that can be divide into things that: 1) comms that are important but don't likely get used/read as much - and hence should be made easy, accessible, simple and usable; 2) should be stopped or reassessed.
Most of us were at in internal workshop "Reporting for Impact" offered by our impact officer - Christopher Charlton-Mathews, describing 'Theory of change' based format - here are the slides.
My ask for you is to review and integrate Christopher's workflows to think about formats in your work that are 'Rich Information - Less Text' in your second kind of communications. Would love to see and learn from your examples - I don't have much experience with this and would like to see how we reassess what we communicate and how impactful they are.