diff --git a/packages/block-editor/src/components/block-switcher/block-transformations-menu.js b/packages/block-editor/src/components/block-switcher/block-transformations-menu.js
index 6b88fddb1163f..033201d7facad 100644
--- a/packages/block-editor/src/components/block-switcher/block-transformations-menu.js
+++ b/packages/block-editor/src/components/block-switcher/block-transformations-menu.js
@@ -14,6 +14,7 @@ import { useState, useMemo } from '@wordpress/element';
  */
 import BlockIcon from '../block-icon';
 import PreviewBlockPopover from './preview-block-popover';
+import BlockVariationTransformations from './block-variation-transformations';
 
 /**
  * Helper hook to group transformations to display them in a specific order in the UI.
@@ -65,7 +66,9 @@ function useGroupedTransforms( possibleBlockTransformations ) {
 const BlockTransformationsMenu = ( {
 	className,
 	possibleBlockTransformations,
+	possibleBlockVariationTransformations,
 	onSelect,
+	onSelectVariation,
 	blocks,
 } ) => {
 	const [ hoveredTransformItemName, setHoveredTransformItemName ] =
@@ -95,6 +98,15 @@ const BlockTransformationsMenu = ( {
 						) }
 					/>
 				) }
+				{ !! possibleBlockVariationTransformations?.length && (
+					<BlockVariationTransformations
+						transformations={
+							possibleBlockVariationTransformations
+						}
+						blocks={ blocks }
+						onSelect={ onSelectVariation }
+					/>
+				) }
 				{ priorityTextTransformations.map( ( item ) => (
 					<BlockTranformationItem
 						key={ item.name }
diff --git a/packages/block-editor/src/components/block-switcher/block-variation-transformations.js b/packages/block-editor/src/components/block-switcher/block-variation-transformations.js
new file mode 100644
index 0000000000000..c2ec449dc61f9
--- /dev/null
+++ b/packages/block-editor/src/components/block-switcher/block-variation-transformations.js
@@ -0,0 +1,115 @@
+/**
+ * WordPress dependencies
+ */
+import { MenuItem } from '@wordpress/components';
+import {
+	getBlockMenuDefaultClassName,
+	cloneBlock,
+	store as blocksStore,
+} from '@wordpress/blocks';
+import { useSelect } from '@wordpress/data';
+import { useState, useMemo } from '@wordpress/element';
+
+/**
+ * Internal dependencies
+ */
+import { store as blockEditorStore } from '../../store';
+import BlockIcon from '../block-icon';
+import PreviewBlockPopover from './preview-block-popover';
+
+const EMPTY_OBJECT = {};
+
+export function useBlockVariationTransforms( { clientIds, blocks } ) {
+	const { activeBlockVariation, blockVariationTransformations } = useSelect(
+		( select ) => {
+			const {
+				getBlockRootClientId,
+				getBlockAttributes,
+				canRemoveBlocks,
+			} = select( blockEditorStore );
+			const { getActiveBlockVariation, getBlockVariations } =
+				select( blocksStore );
+			const rootClientId = getBlockRootClientId(
+				Array.isArray( clientIds ) ? clientIds[ 0 ] : clientIds
+			);
+			const canRemove = canRemoveBlocks( clientIds, rootClientId );
+			// Only handle single selected blocks for now.
+			if ( blocks.length !== 1 || ! canRemove ) {
+				return EMPTY_OBJECT;
+			}
+			const [ firstBlock ] = blocks;
+			return {
+				blockVariationTransformations: getBlockVariations(
+					firstBlock.name,
+					'transform'
+				),
+				activeBlockVariation: getActiveBlockVariation(
+					firstBlock.name,
+					getBlockAttributes( firstBlock.clientId )
+				),
+			};
+		},
+		[ clientIds, blocks ]
+	);
+	const transformations = useMemo( () => {
+		return blockVariationTransformations?.filter(
+			( { name } ) => name !== activeBlockVariation?.name
+		);
+	}, [ blockVariationTransformations, activeBlockVariation ] );
+	return transformations;
+}
+
+const BlockVariationTransformations = ( {
+	transformations,
+	onSelect,
+	blocks,
+} ) => {
+	const [ hoveredTransformItemName, setHoveredTransformItemName ] =
+		useState();
+	return (
+		<>
+			{ hoveredTransformItemName && (
+				<PreviewBlockPopover
+					blocks={ cloneBlock(
+						blocks[ 0 ],
+						transformations.find(
+							( { name } ) => name === hoveredTransformItemName
+						).attributes
+					) }
+				/>
+			) }
+			{ transformations?.map( ( item ) => (
+				<BlockVariationTranformationItem
+					key={ item.name }
+					item={ item }
+					onSelect={ onSelect }
+					setHoveredTransformItemName={ setHoveredTransformItemName }
+				/>
+			) ) }
+		</>
+	);
+};
+
+function BlockVariationTranformationItem( {
+	item,
+	onSelect,
+	setHoveredTransformItemName,
+} ) {
+	const { name, icon, title } = item;
+	return (
+		<MenuItem
+			className={ getBlockMenuDefaultClassName( name ) }
+			onClick={ ( event ) => {
+				event.preventDefault();
+				onSelect( name );
+			} }
+			onMouseLeave={ () => setHoveredTransformItemName( null ) }
+			onMouseEnter={ () => setHoveredTransformItemName( name ) }
+		>
+			<BlockIcon icon={ icon } showColors />
+			{ title }
+		</MenuItem>
+	);
+}
+
+export default BlockVariationTransformations;
diff --git a/packages/block-editor/src/components/block-switcher/index.js b/packages/block-editor/src/components/block-switcher/index.js
index 696b097757d33..a4c15a9e17062 100644
--- a/packages/block-editor/src/components/block-switcher/index.js
+++ b/packages/block-editor/src/components/block-switcher/index.js
@@ -24,12 +24,14 @@ import { store as blockEditorStore } from '../../store';
 import useBlockDisplayInformation from '../use-block-display-information';
 import BlockIcon from '../block-icon';
 import BlockTransformationsMenu from './block-transformations-menu';
+import { useBlockVariationTransforms } from './block-variation-transformations';
 import BlockStylesMenu from './block-styles-menu';
 import PatternTransformationsMenu from './pattern-transformations-menu';
 import useBlockDisplayTitle from '../block-title/use-block-display-title';
 
 export const BlockSwitcherDropdownMenu = ( { clientIds, blocks } ) => {
-	const { replaceBlocks, multiSelect } = useDispatch( blockEditorStore );
+	const { replaceBlocks, multiSelect, updateBlockAttributes } =
+		useDispatch( blockEditorStore );
 	const blockInformation = useBlockDisplayInformation( blocks[ 0 ].clientId );
 	const {
 		possibleBlockTransformations,
@@ -43,9 +45,9 @@ export const BlockSwitcherDropdownMenu = ( { clientIds, blocks } ) => {
 				getBlockRootClientId,
 				getBlockTransformItems,
 				__experimentalGetPatternTransformItems,
+				canRemoveBlocks,
 			} = select( blockEditorStore );
 			const { getBlockStyles, getBlockType } = select( blocksStore );
-			const { canRemoveBlocks } = select( blockEditorStore );
 			const rootClientId = getBlockRootClientId(
 				Array.isArray( clientIds ) ? clientIds[ 0 ] : clientIds
 			);
@@ -82,6 +84,11 @@ export const BlockSwitcherDropdownMenu = ( { clientIds, blocks } ) => {
 		[ clientIds, blocks, blockInformation?.icon ]
 	);
 
+	const blockVariationTransformations = useBlockVariationTransforms( {
+		clientIds,
+		blocks,
+	} );
+
 	const blockTitle = useBlockDisplayTitle( {
 		clientId: Array.isArray( clientIds ) ? clientIds[ 0 ] : clientIds,
 		maximumLength: 35,
@@ -105,6 +112,14 @@ export const BlockSwitcherDropdownMenu = ( { clientIds, blocks } ) => {
 		selectForMultipleBlocks( newBlocks );
 	}
 
+	function onBlockVariationTransform( name ) {
+		updateBlockAttributes( blocks[ 0 ].clientId, {
+			...blockVariationTransformations.find(
+				( { name: variationName } ) => variationName === name
+			).attributes,
+		} );
+	}
+
 	// Pattern transformation through the `Patterns` API.
 	function onPatternTransform( transformedBlocks ) {
 		replaceBlocks( clientIds, transformedBlocks );
@@ -118,8 +133,14 @@ export const BlockSwitcherDropdownMenu = ( { clientIds, blocks } ) => {
 	 */
 	const hasPossibleBlockTransformations =
 		!! possibleBlockTransformations.length && canRemove && ! isTemplate;
+	const hasPossibleBlockVariationTransformations =
+		!! blockVariationTransformations?.length;
 	const hasPatternTransformation = !! patterns?.length && canRemove;
-	if ( ! hasBlockStyles && ! hasPossibleBlockTransformations ) {
+	if (
+		! hasBlockStyles &&
+		! hasPossibleBlockTransformations &&
+		! hasPossibleBlockVariationTransformations
+	) {
 		return (
 			<ToolbarGroup>
 				<ToolbarButton
@@ -160,9 +181,12 @@ export const BlockSwitcherDropdownMenu = ( { clientIds, blocks } ) => {
 					blocks.length
 			  );
 
+	const hasBlockOrBlockVariationTransforms =
+		hasPossibleBlockTransformations ||
+		hasPossibleBlockVariationTransformations;
 	const showDropDown =
 		hasBlockStyles ||
-		hasPossibleBlockTransformations ||
+		hasBlockOrBlockVariationTransforms ||
 		hasPatternTransformation;
 	return (
 		<ToolbarGroup>
@@ -213,17 +237,26 @@ export const BlockSwitcherDropdownMenu = ( { clientIds, blocks } ) => {
 											} }
 										/>
 									) }
-									{ hasPossibleBlockTransformations && (
+									{ hasBlockOrBlockVariationTransforms && (
 										<BlockTransformationsMenu
 											className="block-editor-block-switcher__transforms__menugroup"
 											possibleBlockTransformations={
 												possibleBlockTransformations
 											}
+											possibleBlockVariationTransformations={
+												blockVariationTransformations
+											}
 											blocks={ blocks }
 											onSelect={ ( name ) => {
 												onBlockTransform( name );
 												onClose();
 											} }
+											onSelectVariation={ ( name ) => {
+												onBlockVariationTransform(
+													name
+												);
+												onClose();
+											} }
 										/>
 									) }
 									{ hasBlockStyles && (
diff --git a/test/e2e/specs/editor/various/block-switcher-test.spec.js b/test/e2e/specs/editor/various/block-switcher-test.spec.js
new file mode 100644
index 0000000000000..12fd843ed2ed1
--- /dev/null
+++ b/test/e2e/specs/editor/various/block-switcher-test.spec.js
@@ -0,0 +1,60 @@
+/**
+ * WordPress dependencies
+ */
+const { test, expect } = require( '@wordpress/e2e-test-utils-playwright' );
+
+test.describe( 'Block Switcher', () => {
+	test.beforeEach( async ( { admin } ) => {
+		await admin.createNewPost();
+	} );
+
+	test( 'Block variation transforms', async ( { editor, page } ) => {
+		// This is the `stack` Group variation.
+		await editor.insertBlock( {
+			name: 'core/group',
+			attributes: {
+				layout: {
+					type: 'flex',
+					orientation: 'vertical',
+				},
+			},
+			innerBlocks: [
+				{
+					name: 'core/paragraph',
+					attributes: { content: '1' },
+				},
+			],
+		} );
+		// Transform to `Stack` variation.
+		await editor.clickBlockToolbarButton( 'Stack' );
+		const variations = page
+			.getByRole( 'menu', { name: 'Stack' } )
+			.getByRole( 'group' );
+		await expect(
+			variations.getByRole( 'menuitem', { name: 'Stack' } )
+		).toBeHidden();
+		await variations.getByRole( 'menuitem', { name: 'Row' } ).click();
+		await expect.poll( editor.getBlocks ).toMatchObject( [
+			{
+				name: 'core/group',
+				attributes: expect.objectContaining( {
+					layout: {
+						type: 'flex',
+						flexWrap: 'nowrap',
+						orientation: undefined,
+					},
+				} ),
+				innerBlocks: [
+					{
+						name: 'core/paragraph',
+						attributes: { content: '1' },
+					},
+				],
+			},
+		] );
+		await editor.clickBlockToolbarButton( 'Row' );
+		await expect(
+			page.locator( 'role=menuitem[name="Stack"i]' )
+		).toBeVisible();
+	} );
+} );