diff --git a/packages/editor/src/components/rich-text/index.native.js b/packages/editor/src/components/rich-text/index.native.js
index 8a7ce63178eaf..c52f31cbc96ed 100644
--- a/packages/editor/src/components/rich-text/index.native.js
+++ b/packages/editor/src/components/rich-text/index.native.js
@@ -379,6 +379,7 @@ export class RichText extends Component {
 					}
 					text={ { text: html, eventCount: this.lastEventCount } }
 					placeholder={ this.props.placeholder }
+					placeholderTextColor={ this.props.placeholderTextColor || 'lightgrey' }
 					onChange={ this.onChange }
 					onFocus={ this.props.onFocus }
 					onBlur={ this.props.onBlur }