diff --git a/src/assets/icon/chevron/chervon-left.svg b/src/assets/icon/chevron/chervon-left.svg
index dc7b444e..eca1cf74 100644
--- a/src/assets/icon/chevron/chervon-left.svg
+++ b/src/assets/icon/chevron/chervon-left.svg
@@ -1,3 +1,3 @@
 <svg width="6" height="10" viewBox="0 0 6 10" fill="none" xmlns="http://www.w3.org/2000/svg">
-<path d="M5.13677 1.13807C5.39712 0.877722 5.39712 0.455612 5.13677 0.195262C4.87642 -0.0650874 4.45431 -0.0650874 4.19396 0.195262L0.19396 4.19526C-0.0663891 4.45561 -0.0663891 4.87772 0.19396 5.13807L4.19396 9.13807C4.45431 9.39842 4.87642 9.39842 5.13677 9.13807C5.39712 8.87772 5.39712 8.45561 5.13677 8.19526L1.60817 4.66667L5.13677 1.13807Z" fill="#546171"/>
+<path d="M5.13677 1.13807C5.39712 0.877722 5.39712 0.455612 5.13677 0.195262C4.87642 -0.0650874 4.45431 -0.0650874 4.19396 0.195262L0.19396 4.19526C-0.0663891 4.45561 -0.0663891 4.87772 0.19396 5.13807L4.19396 9.13807C4.45431 9.39842 4.87642 9.39842 5.13677 9.13807C5.39712 8.87772 5.39712 8.45561 5.13677 8.19526L1.60817 4.66667L5.13677 1.13807Z" fill="currentColor"/>
 </svg>
diff --git a/src/components/ads/AdDetailContent.tsx b/src/components/ads/AdDetailContent.tsx
index 93c68d33..63452183 100644
--- a/src/components/ads/AdDetailContent.tsx
+++ b/src/components/ads/AdDetailContent.tsx
@@ -39,14 +39,8 @@ export default function AdDetailContent({
   });
 
   const trackControl = useControlModal({
-    successMessage: "트래킹이 활성화되었습니다.",
-    errorMessage: "트래킹 활성화에 실패했습니다.",
-    onSuccess: refetchAds,
-  });
-
-  const stopTrackControl = useControlModal({
-    successMessage: "트래킹이 중단되었습니다.",
-    errorMessage: "트래킹 중단에 실패했습니다.",
+    successMessage: "트래킹 링크가 발급되었습니다.",
+    errorMessage: "트래킹 링크 발급에 실패했습니다.",
     onSuccess: refetchAds,
   });
 
@@ -75,17 +69,19 @@ export default function AdDetailContent({
   };
 
   return (
-    <div className="px-5 pt-2 pb-6 flex flex-col gap-6 transition-all animate-fade-in overflow-hidden">
-      <div className="flex w-full">
-        <div className="w-[15%] shrink-0 mr-2" />
-
-        <div className="w-[70%] flex flex-col gap-4 pl-2">
-          {/* description */}
+    <div className="pt-5 pb-5 flex flex-col gap-7 bg-bg-surface/30 transition-all animate-fade-in overflow-hidden border-t border-bg-disabled">
+      <div className="flex flex-col w-full px-8 gap-6 tablet:flex-col tablet:gap-8">
+        {/* description */}
+        <div className="flex-1 flex flex-col gap-2 min-w-0">
+          <span className="text-text-placeholder font-caption">광고 소재</span>
           <p className="font-body2 text-text-sub whitespace-pre-line leading-relaxed">
             {ad.description}
           </p>
+        </div>
 
-          {/* tags */}
+        {/* tags */}
+        <div className="w-[30%] flex flex-col gap-2 shrink-0 tablet:w-full">
+          <span className="text-text-placeholder font-caption">타겟</span>
           <div className="flex flex-wrap gap-2">
             {tags.length > 0 ? (
               tags.map((tag, idx) => (
@@ -93,7 +89,7 @@ export default function AdDetailContent({
                   key={idx}
                   variant="running"
                   size="sm"
-                  className="border border-bg-text-sub bg-bg-surface text-text-sub font-normal px-3"
+                  className="border border-bg-disabled bg-white text-text-sub px-3"
                 >
                   #{tag}
                 </Badge>
@@ -104,10 +100,13 @@ export default function AdDetailContent({
               </span>
             )}
           </div>
+        </div>
 
-          {/* link */}
-          <div className="relative w-full max-w-150 group">
-            <div className="flex items-center justify-between w-full h-10 px-4 py-2 bg-white border border-text-placeholder rounded-component-sm group-hover:border-primary-light transition-all">
+        {/* link */}
+        <div className="flex flex-col gap-2">
+          <span className="text-text-placeholder font-caption">랜딩 URL</span>
+          <div className="relative w-full max-w-160">
+            <div className="flex items-center justify-between w-full h-9 px-4 py-2 bg-white border border-bg-disabled rounded-component-sm group-hover:border-primary-light transition-all">
               <span className="font-body2 text-text-auth-sub truncate pr-10 select-all">
                 {ad.landingUrl}
               </span>
@@ -126,35 +125,33 @@ export default function AdDetailContent({
         </div>
       </div>
 
-      <div className="flex w-full">
-        <div className="w-[15%] shrink-0 mr-2" />
-        <div className="flex-1 min-w-0 flex flex-col gap-6 pl-2">
+      <div className="flex w-full px-8">
+        <div className="flex-1 min-w-0 flex flex-col gap-6">
           <ControlBox
             title={
               isTrackingActive
-                ? "트래킹이 활성화되어 데이터 수집 중입니다"
-                : "트래킹 활성화 시 실시간 성과 수집이 시작돼요"
+                ? "트래킹 링크가 발급되었습니다"
+                : "트래킹 링크를 발급받아 성과를 수집해보세요"
             }
             description={
               isTrackingActive
-                ? "트래킹을 중단하면 더 이상 광고 성과 리포트가 갱신되지 않습니다."
-                : "광고 클릭 데이터를 실시간으로 수집하여 성과 분석에 반영합니다."
+                ? "발급된 트래킹 링크를 해당 광고 플랫폼에 등록해 주세요."
+                : "링크를 광고 플랫폼에 등록하면 클릭 성과가 리포트에 반영됩니다."
             }
-            buttonText={isTrackingActive ? "트래킹 중단하기" : "트래킹 활성화"}
+            buttonText={isTrackingActive ? "링크 복사하기" : "링크 발급하기"}
             onButtonClick={
               isTrackingActive
-                ? stopTrackControl.openModal
+                ? () => handleCopy(ad.trackingUrl!)
                 : trackControl.openModal
             }
             buttonDisabled={false}
-            containerClassName={`${isTrackingActive ? "bg-status-red/7 border-status-red" : "bg-chart-3/7 border-chart-3"} px-6 py-4 tablet:flex-col tablet:items-start tablet:gap-4`}
-            titleClassName={`${isTrackingActive ? "text-status-red" : "text-chart-3"} font-heading3`}
+            containerClassName="bg-status-blue/7 border-status-blue px-6 py-4"
+            titleClassName="text-status-blue font-heading4 -mb-1"
             descriptionClassName="font-caption text-text-sub"
-            buttonSize="big"
-            buttonClassName={`${
-              isTrackingActive ? "bg-status-red" : "bg-chart-3"
-            } font-body1 tablet:w-full `}
+            buttonSize="small"
+            buttonClassName="bg-status-blue font-body2 tablet:w-full"
           />
+
           <ControlBox
             title={
               ad.status === "PAUSED"
@@ -178,38 +175,41 @@ export default function AdDetailContent({
                 ? "bg-status-blue/7 border-status-blue"
                 : "bg-status-red/7 border-status-red"
             }`}
-            titleClassName={`font-heading3 ${
+            titleClassName={`font-heading4 -mb-1 ${
               ad.status === "PAUSED" ? "text-status-blue" : "text-status-red"
             }`}
             descriptionClassName="font-caption text-text-sub"
-            buttonSize="big"
-            buttonClassName={`font-body1 tablet:w-full ${
+            buttonSize="small"
+            buttonClassName={`font-body2 tablet:w-full ${
               ad.status === "PAUSED" ? "bg-status-blue" : "bg-status-red"
             }`}
           />
         </div>
       </div>
 
-      {/* 트래킹 활성화 */}
+      {/* 트래킹 링크 발급 */}
       <Modal
         isOpen={trackControl.isOpen}
         onClose={trackControl.closeModal}
-        title="트래킹 활성화"
+        title="트래킹 링크 발급"
       >
         <ModalContent
           icon={<WarnCircleIcon className="text-status-blue" />}
-          title="트래킹을 활성화하시겠습니까?"
+          title="트래킹 링크를 발급하시겠습니까?"
           description={
             <>
-              실시간 광고 성과 데이터를 수집하여
+              발급된 링크를 복사하여 광고 플랫폼에 등록하면
               <br />
-              분석 리포트에 즉시 반영합니다.
+              트래킹을 활성화할 수 있습니다.
             </>
           }
-          buttonText="시작하기"
+          buttonText="발급하기"
           onConfirm={() =>
             trackControl.handleConfirm(async () => {
               if (!ad.landingUrl) {
+                toast.error(
+                  "광고에 등록된 랜딩 URL이 없어 발급이 불가능합니다.",
+                );
                 throw new Error("랜딩 URL이 없습니다.");
               }
               await createTrackingUrl(Number(orgId), ad.id, ad.landingUrl);
@@ -220,27 +220,6 @@ export default function AdDetailContent({
         />
       </Modal>
 
-      {/* 트래킹 중단 */}
-      <Modal
-        isOpen={stopTrackControl.isOpen}
-        onClose={stopTrackControl.closeModal}
-        title="트래킹 중단"
-      >
-        <ModalContent
-          icon={<WarnCircleIcon className="text-status-red" />}
-          title="트래킹을 중단하시겠습니까?"
-          description="데이터 수집이 중단되어 분석 리포트에 공백이 생길 수 있습니다."
-          buttonText="중단하기"
-          onConfirm={() =>
-            stopTrackControl.handleConfirm(async () => {
-              /* API 호출 */
-            })
-          }
-          isLoading={stopTrackControl.isLoading}
-          variant="danger"
-        />
-      </Modal>
-
       {/* 광고 소재 중단 */}
       <Modal
         isOpen={stopControl.isOpen}
diff --git a/src/components/ads/AdRow.tsx b/src/components/ads/AdRow.tsx
index a036688c..b5d647a0 100644
--- a/src/components/ads/AdRow.tsx
+++ b/src/components/ads/AdRow.tsx
@@ -42,7 +42,7 @@ export default function AdRow({
       }
     >
       {/* status badge */}
-      <div className="w-[15%] shrink-0 mr-2">
+      <div className="w-21 shrink-0 mr-3">
         <Badge
           variant={runStatus === "running" ? "running" : "stopped"}
           size="sm"
@@ -51,20 +51,20 @@ export default function AdRow({
         </Badge>
       </div>
 
-      {/* title */}
-      <div className="w-[65%] shrink-0 pl-2">
-        <span className="font-body1 truncate block">{name}</span>
-      </div>
-
       {/* platform */}
-      <div className="w-[10%] shrink-0 flex justify-end mr-5">
+      <div className="w-[6%] shrink-0 flex items-center justify-center mr-3">
         <div className="flex h-8 w-8 items-center justify-center rounded-full shadow-sm overflow-hidden shrink-0">
           {LogoMap[platform]}
         </div>
       </div>
 
+      {/* title */}
+      <div className="flex-1 min-w-0 pl-3">
+        <span className="font-body1 truncate block">{name}</span>
+      </div>
+
       {/* chevron */}
-      <div className="w-[5%] shrink-0 flex justify-end">
+      <div className="w-[5%] shrink-0 flex justify-end ml-4">
         <ChevronIcon
           className={`w-4 h-4 transition-transform duration-200 text-text-auth-sub ${
             isOpen ? "rotate-0" : "rotate-180"
diff --git a/src/components/common/modal/ModalContent.tsx b/src/components/common/modal/ModalContent.tsx
index 498337da..92e12937 100644
--- a/src/components/common/modal/ModalContent.tsx
+++ b/src/components/common/modal/ModalContent.tsx
@@ -39,7 +39,7 @@ export default function ModalContent({
           variant={variant}
           size="big"
           onClick={onConfirm}
-          className="w-auto px-12 tablet:w-full"
+          className="w-auto px-12 tablet:w-full cursor-pointer"
           disabled={isLoading}
         >
           {isLoading ? "처리 중.." : buttonText}
diff --git a/src/pages/ads/list/CampaignDetail.tsx b/src/pages/ads/list/CampaignDetail.tsx
index 1e545975..02dfd716 100644
--- a/src/pages/ads/list/CampaignDetail.tsx
+++ b/src/pages/ads/list/CampaignDetail.tsx
@@ -1,4 +1,5 @@
-import { useParams } from "react-router-dom";
+import React from "react";
+import { useNavigate, useParams } from "react-router-dom";
 
 import type { TPlatform } from "@/types/ads/campaign";
 
@@ -7,15 +8,23 @@ import { useCampaignDetail } from "@/hooks/ads/useCampaignDetail";
 import { useControlModal } from "@/hooks/ads/useControlModal";
 
 import AdListTable from "@/components/ads/AdListTable";
-import CampaignInfoCard from "@/components/ads/CampaignInfoCard";
-import PlatformCard from "@/components/ads/PlatformCard";
 import Badge from "@/components/common/badge/Badge";
 import ControlBox from "@/components/common/controlbox/ControlBox";
 import Modal from "@/components/common/modal/Modal";
 import ModalContent from "@/components/common/modal/ModalContent";
 
 import { updateCampaignStatus } from "@/api/ads/ads";
+import LeftChevronIcon from "@/assets/icon/chevron/chervon-left.svg?react";
 import WarnCircleIcon from "@/assets/icon/common/warn-circle.svg?react";
+import GoogleLogo from "@/assets/logo/social-logo/circle/google-circle.svg?react";
+import KakaoLogo from "@/assets/logo/social-logo/circle/kakao-circle.svg?react";
+import NaverLogo from "@/assets/logo/social-logo/circle/naver-circle.svg?react";
+
+const LogoMap: Record<TPlatform, React.ReactNode> = {
+  kakao: <KakaoLogo className="w-6 h-6" />,
+  google: <GoogleLogo className="w-6 h-6" />,
+  naver: <NaverLogo className="w-6 h-6" />,
+};
 
 export default function CampaignDetail() {
   const { orgId, projectId } = useParams<{
@@ -29,6 +38,8 @@ export default function CampaignDetail() {
     projectId ? Number(projectId) : null,
   );
 
+  const navigate = useNavigate();
+
   const stopControl = useControlModal({
     successMessage: "해당 캠페인의 모든 광고 운영이 중단되었습니다.",
     errorMessage: "중단 처리에 실패하였습니다.",
@@ -67,46 +78,66 @@ export default function CampaignDetail() {
 
   return (
     <section className="flex flex-col justify-start bg-white rounded-component-lg min-h-[90vh] overflow-x-auto">
-      <div className="flex-1 py-15 px-25 tablet:px-10">
+      <div className="flex-1 py-10 px-20 tablet:px-10">
         <div className="flex flex-col gap-10 w-full">
           {/* header */}
           <header className="flex flex-col gap-5 w-full">
-            <div className="flex items-center gap-4 flex-nowrap whitespace-nowrap overflow-hidden w-full">
-              <h1 className="font-heading2 text-text-main mr-3">{data.name}</h1>
-              <Badge
-                variant={data.status === "ON_GOING" ? "running" : "stopped"}
-                size="sm"
-              >
-                {data.status === "ON_GOING"
-                  ? "운영 중"
-                  : data.status === "PAUSED"
-                    ? "중단"
-                    : "종료"}
-              </Badge>
-            </div>
-            {data.description && (
-              <div className="border-l-3 border-text-auth-sub pl-4 py-1">
-                <p className="text-text-auth-sub font-body1 whitespace-pre-line leading-relaxed">
-                  {data.description}
-                </p>
+            <button
+              onClick={() => navigate("/ads")}
+              className="flex items-center gap-2 text-text-sub font-body2 hover:text-text-main transition-colors w-fit mb-3"
+            >
+              <LeftChevronIcon className="w-4 h-4" />
+              광고 운영 관리
+            </button>
+
+            <div className="flex flex-col gap-5">
+              <div className="flex items-center justify-between w-full tablet:flex-col tablet:items-start tablet:gap-2">
+                <div className="flex items-center gap-5">
+                  <h1 className="font-heading2 text-text-main">{data.name}</h1>
+                  <Badge
+                    variant={data.status === "ON_GOING" ? "running" : "stopped"}
+                    size="sm"
+                  >
+                    {data.status === "ON_GOING"
+                      ? "운영 중"
+                      : data.status === "PAUSED"
+                        ? "중단"
+                        : "종료"}
+                  </Badge>
+                </div>
+                <span className="text-text-placeholder font-body2">
+                  {data.createdAt.replaceAll("-", ".")} 등록
+                </span>
               </div>
-            )}
-          </header>
 
-          {/* card section */}
-          <div className="flex flex-wrap gap-7 w-full">
-            <CampaignInfoCard
-              budget={data.budget.toLocaleString()}
-              date={data.createdAt.replaceAll("-", ".")}
-              className="flex-1 min-w-[320px] w-full"
-            />
-            <PlatformCard
-              platforms={data.providers.map(
-                (p) => p.toLowerCase() as TPlatform,
+              <div className="flex items-center gap-4 text-text-sub font-body2">
+                <span>예산 {data.budget.toLocaleString()}원</span>
+                <span className="text-text-placeholder">·</span>
+                <div className="flex items-center gap-1">
+                  {data.providers.map((provider) => {
+                    const platform = provider.toLowerCase() as TPlatform;
+                    return (
+                      <div
+                        key={provider}
+                        title={provider}
+                        className="flex items-center justify-center w-6 h-6 rounded-full overflow-hidden shadow-sm"
+                      >
+                        {LogoMap[platform] || null}
+                      </div>
+                    );
+                  })}
+                </div>
+              </div>
+
+              {data.description && (
+                <div className="flex flex-col gap-1">
+                  <p className="text-text-sub font-body2 whitespace-pre-line leading-relaxed">
+                    {data.description}
+                  </p>
+                </div>
               )}
-              className="flex-1 min-w-[320px] w-full"
-            />
-          </div>
+            </div>
+          </header>
 
           <div className="w-full">
             {/* ads list */}