diff --git a/rasa_sdk/endpoint.py b/rasa_sdk/endpoint.py
index 4c2a038f0..0cbb28603 100644
--- a/rasa_sdk/endpoint.py
+++ b/rasa_sdk/endpoint.py
@@ -116,7 +116,7 @@ async def webhook(request: Request) -> HTTPResponse:
             if auto_reload:
                 executor.reload()
             try:
-                result = await executor.run(action_call)
+                result = await executor.run(action_call, tracer, context)
             except ActionExecutionRejection as e:
                 logger.debug(e)
                 body = {"error": e.message, "action_name": e.action_name}
diff --git a/rasa_sdk/executor.py b/rasa_sdk/executor.py
index 5d3e7a9f4..98633dd1f 100644
--- a/rasa_sdk/executor.py
+++ b/rasa_sdk/executor.py
@@ -9,10 +9,11 @@
 import types
 import sys
 import os
-
+from opentelemetry.sdk.trace import TracerProvider
 from rasa_sdk.interfaces import Tracker, ActionNotFoundException, Action
 
 from rasa_sdk import utils
+from rasa_sdk.tracing.utils import get_tracer_and_context, set_span_attributes
 
 if typing.TYPE_CHECKING:  # pragma: no cover
     from rasa_sdk.types import ActionCall
@@ -380,7 +381,7 @@ def validate_events(events: List[Dict[Text, Any]], action_name: Text):
                 # we won't append this to validated events -> will be ignored
         return validated
 
-    async def run(self, action_call: "ActionCall") -> Optional[Dict[Text, Any]]:
+    async def run(self, action_call: "ActionCall", tracer: Optional[Any] = None, context: Optional[Any] = None) -> Optional[Dict[Text, Any]]:
         from rasa_sdk.interfaces import Tracker
 
         action_name = action_call.get("next_action")
@@ -396,7 +397,7 @@ async def run(self, action_call: "ActionCall") -> Optional[Dict[Text, Any]]:
             dispatcher = CollectingDispatcher()
 
             events = await utils.call_potential_coroutine(
-                action(dispatcher, tracker, domain)
+                action(dispatcher, tracker, domain, tracer, context)
             )
 
             if not events:
diff --git a/rasa_sdk/interfaces.py b/rasa_sdk/interfaces.py
index d4ec22194..ac1d586fc 100644
--- a/rasa_sdk/interfaces.py
+++ b/rasa_sdk/interfaces.py
@@ -334,6 +334,8 @@ async def run(
         dispatcher: "CollectingDispatcher",
         tracker: Tracker,
         domain: "DomainDict",
+        tracer: Optional[Any] = None,
+        context: Optional[Any] = None
     ) -> List[Dict[Text, Any]]:
         """Execute the side effects of this action.