Tweak introductory note, fix webpack capitalization

README.md

@@ -2,7 +2,11 @@
 
 [![Build Status](https://travis-ci.org/Polymer/polymer.svg?branch=master)](https://travis-ci.org/Polymer/polymer)
 
-> ℹ️ Note: This is the current stable version of the Polymer library.  At Google I/O 2018 we announced a new Web Component base class, [`LitElement`](https://github.com/PolymerLabs/lit-element), as a successor to the `PolymerElement` base class in the Polymer library, and we recommend users consider starting new projects using LitElement instead.  The Polymer 3.0 library will be maintained for the foreseeable future, and we recommend existing users of Polymer 2.0 to [migrate](#about-polymer-30) elements to 3.0 for best compatibility with the JS ecosystem.  Thanks to the interoperability of Web Components, elements built with Polymer 3.0 and LitElement can be mixed and matched in the same app, so developers can choose to migrate elements from Polymer 3.0 to LitElement incrementally.  See our blog post on the [Polymer Project roadmap](https://www.polymer-project.org/blog/2018-05-02-roadmap-update.html) for more information.
+> ℹ️ Note: This is the current stable version of the Polymer library.  At Google I/O 2018 we announced a new Web Component base class, [`LitElement`](https://github.com/PolymerLabs/lit-element), as a successor to the `PolymerElement` base class in this library.
+>
+> If you're starting a new project, we recommend that you consider using LitElement instead.
+>
+> If you have a project you've built with an earlier version of the Polymer library, we recommend that you [migrate](#about-polymer-30) to 3.0 for best compatibility with the JavaScript ecosystem. Thanks to the interoperability of Web Components, elements built with Polymer 3.0 and LitElement can be mixed and matched in the same app, so once you have updated your project to Polymer 3.0, you can migrate to LitElement incrementally, one element at a time.  See our blog post on the [Polymer Project roadmap](https://www.polymer-project.org/blog/2018-05-02-roadmap-update.html) for more information.
 
 Polymer lets you build encapsulated, reusable [Web Components](https://www.webcomponents.org/introduction) that work just like standard HTML elements, to use in building web applications.  Using a Web Commponent built with Polymer is as simple as importing its definition then using it like any other HTML element:
 
@@ -49,7 +53,7 @@ Web Components are now implemented natively on Safari and Chrome (~70% of instal
     >
     > However, since Polymer uses npm conventions to reference dependencies by name, a light transform to rewrite specifiers to URLs is required to run in the browser. The polymer-cli's development server `polymer serve`, as well as `polymer build` (for building an optimized app for deployment)  automatically handles this transform.
 
-    Tools like [WebPack](https://webpack.js.org/) and [Rollup](https://rollupjs.org/) can also be used to serve and/or bundle Polymer elements.
+    Tools like [webpack](https://webpack.js.org/) and [Rollup](https://rollupjs.org/) can also be used to serve and/or bundle Polymer elements.
 
 
 ## Minimal Example