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<!DOCTYPE html>
<html lang="en">
<head>
<!-- Meta, title, CSS, favicons, etc. -->
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>WeAreYVR — Brand standards guide</title>
<!-- Bootstrap core CSS -->
<link href="css/weareyvr.css" rel="stylesheet">
<link href="css/fonts.css" rel="stylesheet">
<link href="css/wr_icons.css" rel="stylesheet">
<link href="css/components.css" rel="stylesheet">
<link href="css/brand-standards.css" rel="stylesheet">
<!-- <link href="//netdna.bootstrapcdn.com/bootstrap/3.1.1/css/bootstrap.min.css" rel="stylesheet"> -->
<!--[if lt IE 9]><script src="../assets/js/ie8-responsive-file-warning.js"></script><![endif]-->
<!-- HTML5 shim and Respond.js IE8 support of HTML5 elements and media queries -->
<!--[if lt IE 9]>
<script src="https://oss.maxcdn.com/libs/html5shiv/3.7.0/html5shiv.js"></script>
<script src="https://oss.maxcdn.com/libs/respond.js/1.4.2/respond.min.js"></script>
<![endif]-->
</head>
<body class="brand-standards">
<a class="sr-only" href="#content">Skip to main content</a>
<header class="jumbotron wr-jumbotron-brand">
<div class="container">
<div class="weareyvr-mark" data-height="100">
<span>WeAreYVR</span>
</div>
<h1>Brand standards guide <small>v1.0</small></h1>
</div>
</header>
<div class="container">
<section class="row">
<div class="col-sm-9">
<section id="intro">
<p class="lead text-content"><!-- WeAreYVR is an information hub for the Vancouver startup community. It is a collaborative project — startup accelerators, the city of Vancouver, and members of the community are all helping to put each other on the map. -->The WeAreYVR brand is designed to represent both the WeAreYVR project to bring understanding and insight through data to Vancouver’s startup community. As it refers to and is informed by that community, the brand must also stand for its constituents without imposing a certain tone of voice or aesthetic.</p>
</section>
<section id="background">
<p class="lead text-content">The research informing the brand design is available at <a href="http://denimandsteel.com/weareyvr">denimandsteel.com/weareyvr</a></p>
</section>
<section id=-"qualities">
<h2 class="page-header h1">Qualities</h2>
<p>The brand is <strong><em>attentive</em></strong> as it listens and responds to community needs; <br><strong><em>authoritative</em></strong> as it is driven by data; <br><strong><em>collegial</em></strong> as it helps people in the community find each other and celebrates our camaraderie; <br><strong><em>purposeful</em></strong> as it promotes Vancouver as a unique and productive startup ecosystem; <br><strong><em>transparent</em></strong> with its roots in open-source; <br>and <strong><em>welcoming</em></strong> as it welcomes diversity and interest both locally and globally. The brand is honest about what is positive or negative at any given moment, but is always aspirational and optimistic.</p>
</section>
<section id="name">
<h2 class="page-header h1">Name</h2>
<ul>
<li>Always CamelCase the spelling: WeAreYVR, not Weareyvr</li>
<li>Do not abbreviate to WAY</li>
<li>Always say Y-V-R, not ‘Vancouver’</li>
<li>Singular persona: “WeAreYVR <em>is</em> here...” (not “<em>are</em> here”)</li>
</ul>
<section id="name-tagline">
<h3>Tagline</h3>
<p class="lead text-content"><em>Opening channels for Vancouver’s startup community</em></p>
<p>The tagline balances against the name by:</p>
<ul>
<li>Support the name by clarifying purpose</li>
<li>Make who, what & where more legible</li>
<li>Don’t over-promise, don’t under-sell what WeAreYVR aims to do</li>
<li>Speak to the vision + what we learned in research</li>
</ul>
</section>
</section>
<section id="logo">
<h2 class="page-header h1">Logo</h2>
<p>The logo is based on an inverted hourglass shape, which is transformed using different values that are either set or randomly generated. As the values increase, the points that underpin each corner of the shape travel around the outside of the bounding box, generating unique but constrained shapes.</p>
<img src="img/how-to-draw-glyph.svg" alt="How the glyph is drawn">
<section id="logo-generating">
<h3>Generating a logo</h3>
<p>Use the logo generator to tweak the positions of the values, choose colours and size, and generate logos from arbitrary text:</p>
<a href="logo/" class="btn btn-primary">Logo Generator</a>
</section>
<section id="logo-patterns">
<h3>Generating a pattern</h3>
<p>The pattern generator can be used to make background patterns that might be used for the back of business cards, banners, or even t-shirts.</p>
<a href="logo/pattern/" class="btn btn-primary">Pattern Generator</a>
</section>
<section id="logo-collatoral">
<h3>Inserting into the real world</h3>
<p>The unique nature of the logo will let it reside easily in many different places, here are a few examples.</p>
<p>On the desktop we can use a <a href="img/wallpaper-desktop.png" target="_blank">tiling wallpaper</a>:</p>
<p><a href="img/wallpaper-desktop.png" target="_blank"><img src="img/desktop.png" alt="Glyph pattern the desktop"></a></p>
<p>On the phone, a wallpaper can be generated for personal use <a href="img/wallpaper-phone-text.png" target="_blank">with text</a> and <a href="img/wallpaper-phone.png" target="_blank">without</a>:</p>
<p><a href="img/wallpaper-phone-text.png" target="_blank"><img src="img/phone2.png" alt="Glyph with text on the phone"></a> <a href="img/wallpaper-phone.png" target="_blank"><img src="img/phone.png" alt="Single glyph on the phone"></a></p>
<p>On Twitter, using the primary brand colour <code>#10988b</code> for the "Theme colour" with an <a href="img/twitter-avatar.png">avatar</a> and <a href="img/twitter-header.png">header image</a>:</p>
<p><img src="img/twitter.png" alt="Branding colours applied to Twitter"></p>
<p>Or on a tshirt:</p>
<p><img src="img/tshirt.png" alt="Glyph on a tshirt"></p>
</section>
<section id="logo-inserting">
<h3>Inserting into a page</h3>
<p>Simply include <a href="http://d3js.org">d3.js</a> and <code>weareyvr-mark.js</code> into the page and any elements classed <code>weareyvr-mark</code> will be converted into a logo, for example:</p>
<pre><code class="html"><span class="nt"><div</span> <span class="na">class=</span><span class="s">"weareyvr-mark"</span><span class="nt">></div></span></code></pre>
<p>Which generates a mark with the core brand colours:</p>
<div class="specimen" style="width: 161px;"><div class="weareyvr-mark"></div></div>
<p>Extending the mark is done with <code>data-</code> attributes and any of the following can be used:</p>
<dl>
<dt>data-height</dt>
<dd>The height of the logo, in pixels. The width (about 127% of the height) is generated automatically, as the proportions are always the same. Defaults to <code>100</code>.</dd>
<dt>data-text</dt>
<dd>How the wordmark will appear, either <code>black</code>, <code>white</code>, or <code>none</code>. Defaults to <code>black</code>.</dd>
<dt>data-colour</dt>
<dd>Any of the <a href="#bootstrap-colours">primary and secondary brand colours</a>, for example <code>wr-pink</code> or <code>wr-colour-event</code>. Defaults to <code>wr-spruce</code>.</dd>
<dt>data-radius, data-one, data-two, data-three, data-four</dt>
<dd class="colour-cmyk">Explicitly set the position of the of the generated glyph. This is useful for server side code to inject consistent values on a given page (see <a href="#logo-data">below</a>). Defaults to generating a random value between 0 and 100.</dd>
</dl>
<p>Altogether, this might look like:</p>
<pre><code class="html"><span class="nt"><div</span> <span class="na">class=</span><span class="s">"weareyvr-mark"</span> <span class="na">data-height=</span><span class="s">"72"</span> <span class="na">data-text=</span><span class="s">"black"</span> <span class="na">data-colour=</span><span class="s">"wr-pink"</span> <span class="na">data-radius=</span><span class="s">"20"</span> <span class="na">data-one=</span><span class="s">"0"</span> <span class="na">data-two=</span><span class="s">"25"</span> <span class="na">data-three=</span><span class="s">"50"</span> <span class="na">data-four=</span><span class="s">"100"</span><span class="nt">></div></span></code></pre>
<p>Which will generate the following mark:</p>
<div class="specimen" style="width: 127px;"><div class="weareyvr-mark" data-height="72" data-text="black" data-colour="wr-pink" data-radius="20" data-one="0" data-two="25" data-three="50" data-four="100"></div></div>
</section>
<section id="implementations">
<h3>Sample Implementations</h3>
<p>A number of sample implementations and extras have been created to illustrate the use of the brand elements:</p>
<ul>
<li>A sample <a href="/activities.html">activity stream page</a> was created to show coded colours and icons in use.</li>
<li>A <a href="/weareyvr.html" title="Sample homepage">sample homepage</a> pulls together logo, navigation, search, typography, and icons.</li>
<li>The <a href="/lmo.html" title="International Jobs Page">International Jobs page</a> also brings together numerous brand elements.</li>
<li>A <a href="/spinner.html" title="Spinner">spinner based on the logo</a> was created to soften the duration when we ask people to wait for a function to complete.</li>
</ul>
</section>
<section id="logo-data">
<h3>Working with live data</h3>
<p>The logo is expected to live digitally and use information from the page it's presented with. One way to do this is to take data from a company or individual and use it to influence the shape of the glyph. For example, the logo generator uses a hashing algorithm to convert text to decimal numbers of 0–100. Another example is to take the number of employees, amount of investment, months since founding, and other aspect to generate a unique stamp for a given company. These kinds of touches tell a good story and ensure that the logo is representative of its community members in novel and unique ways.</p>
</section>
<!-- <section id="logo-dos-donts">
<h3>Logo Dos and don’ts</h3>
<p></p>
</section>
-->
<section id="logo-faq">
<h3>Logo FAQ</h3>
<h4>What is the WeAreYVR Logo?</h4>
<p>The logo has two parts: an algorithmically-generated doodle, and an unchanging wordmark. Where the doodle stands for the frequent changes that characterize startups, the wordmark is stable and hand-picked to stand for the community’s proud spirit and unity.</p>
<p>The doodle can be used alone as a design motif, and works well in groups by gesturing to the many shapes and sizes of startups that, while different, have an underlying unity. <strong class="text-danger">When used as a logo, the doodle and wordmark must both be present.</strong></p>
<h4>Why a generated logo?</h4>
<p>The logo’s doodle is adjusted by live data from the WeAreYVR site. It speaks to how data informs what we do, and reflects the changing, active nature of the startup community.</p>
<h4>Why is the logo so minimalist?</h4>
<p>WeAreYVR is here to serve startups, not upstage them. We have an identity, but we step aside to let startup brands shine. </p>
<h4>Why does the doodle change?</h4>
<p>Startups come in many shapes and sizes, and they change quickly. Our logo changes to show that no matter how different, all the startups here are part of our community.</p>
<h4>Won’t people mistake the logo if it’s inconsistent?</h4>
<p>The doodle is mathematically generated, so there’s an order to all the shapes. Most importantly, the WeAreYVR wordmark doesn’t change so we have both consistent and dynamic elements in one logo. This combination gives the logo the ability to be both unique and recognizable, and over time those changes become part of what makes it recognizable.</p>
</section>
</section>
<section id="typography">
<h2 class="page-header h1">Typography</h2>
<section id="typography-fort">
<h3>Fort <small>(Primary typeface)</small></h3>
<p>Fort is flexible yet durable to evolve with WeAreYVR. It works great at many sizes and presents text and numerical data well, and its square shoulders and rounded counterforms speak to Vancouver’s industrial roots and contemporary style.</p>
<div class="specimen specimen-type specimen-type-sans">
<div class="specimen-type-section specimen-type-lg"><span class="specimen-type-id">Fort Bold</span> <span style="font-weight: bold;">The sky above <span style="font-style: italic;">the port</span></span></div>
<div class="specimen-type-section specimen-type-lg"><span class="specimen-type-id">Fort Regular</span> <span style="font-weight: normal;">was the color <span style="font-style: italic;">of television,</span></span></div>
<div class="specimen-type-section specimen-type-lg"><span class="specimen-type-id">Fort Extralight</span> <span style="font-weight: 200;">tuned to a <span style="font-style: italic;">dead channel.</span></span></div>
<div class="specimen-type-section">
<span class="specimen-type-id">Fort Regular</span>
<div style="font-weight: normal;">
<p>“It’s not like I’m using,” Case heard someone say, as he shouldered his way through the crowd around the door of the Chat. “It’s like my body’s developed this massive drug deficiency.” <span style="font-style: italic;">It was a Sprawl voice and a Sprawl joke. The Chatsubo was a bar for professional expatriates; you could drink there for a week and never hear two words in Japanese.</span></p>
</div>
</div>
<div class="specimen-type-section">
<span class="specimen-type-id">Fort Bold</span>
<div style="font-weight: bold;">
<p>Ratz was tending bar, his prosthetic arm jerking monotonously as he filled a tray of glasses with draft Kirin. He saw Case and smiled, his teeth a webwork of East European steel and brown decay. Case found a place at the bar, between the unlikely tan on one of Lonny Zone’s whores and the crisp naval uniform of a tall African whose cheekbones were ridged with precise rows of tribal scars. <span style="font-style: italic;">“Wage was in here early, with two joeboys,” Ratz said, shoving a draft across the bar with his good hand. “Maybe some business with you, Case?”</span></p>
</div>
</div>
<!-- <div class="specimen-type-section">
<span class="specimen-type-id">Fort Bold</span>
<div style="font-weight: bold;">
<p>Case shrugged. The girl to his right giggled and nudged him.</p>
<p>The bartender’s smile widened. His ugliness was the stuff of legend. In an age of affordable beauty, there was something heraldic about his lack of it. The antique arm whined as he reached for another mug. It was a Russian military prosthesis, a seven-function force-feedback manipulator, cased in grubby pink plastic. “You are too much the artiste, Herr Case.” Ratz grunted; the sound served him as laughter. He scratched his overhang of white-shirted belly with the pink claw. “You are the artiste of the slightly funny deal.”</p>
</div>
</div> -->
</div>
</section>
<section id="typography-arnhem">
<h3>Arnhem <small>(Secondary typeface)</small></h3>
<p>Arnhem, originally designed for newspaper and editorial use, is a typeface that’s calm and cool, but not without a personality. It’s authoritative and informative.</p>
<p>Use Arnhem for large blocks of text (reports, blog posts, guides…).</p>
<div class="specimen specimen-type specimen-type-serif">
<div class="specimen-type-section specimen-type-md"><span class="specimen-type-id">Arnhem SemiBold</span> <span style="font-weight: bold;">Five hours’ <span style="font-style: italic;">New York jet lag and</span></span></div>
<div class="specimen-type-section specimen-type-md"><span class="specimen-type-id">Arnhem Blond</span> <span style="font-weight: normal;">Cayce Pollard <span style="font-style: italic;">wakes in Camden Town</span></span></div>
<div class="specimen-type-section">
<span class="specimen-type-id">Arnhem Blond</span>
<div style="font-weight: normal;">
<p>to the dire and ever-circling wolves of disrupted circadian rhythm. It is that flat and spectral non-hour, awash in limbic tides, brainstem stirring fitfully, <span style="font-style: italic;">flashing inappropriate reptilian demands for sex, food, sedation, all of the above, and none really an option now.</span></p>
</div>
</div>
<div class="specimen-type-section">
<span class="specimen-type-id">Arnhem SemiBold</span>
<div style="font-weight: bold;">
<p>Not even food, as Damien’s new kitchen is as devoid of edible content as its designers’ display windows in Camden High Street. Very handsome, the upper cabinets faced in canary-yellow laminate, the lower with lacquered, unstained apple-ply. <span style="font-style: italic;">Very clean and almost entirely empty, save for a carton containing two dry pucks of Weetabix and some loose packets of herbal tea. Nothing at all in the German fridge, so new that its interior smells only of cold and long-chain monomers.</span></p>
</div>
</div>
<!-- <div class="specimen-type-section">
<span class="specimen-type-id">Arnhem SemiBold</span>
<div style="font-weight: bold;">
<p>She knows, now, absolutely, hearing the white noise that is London, that Damien’s theory of jet lag is correct: that her mortal soul is leagues behind her, being reeled in on some ghostly umbilical down the vanished wake of the plane that brought her here, hundreds of thousands of feet above the Atlantic. Souls can’t move that quickly, and are left behind, and must be awaited, upon arrival, like lost luggage.</p>
<p>She wonders if this gets gradually worse with age: the nameless hour deeper, more null, its affect at once stranger and less interesting?</p>
</div>
</div> -->
</div>
</section>
</section>
<section id="colours">
<h2 class="page-header h1">Colours</h2>
<section id="colours-primary">
<h3>Primary brand colour</h3>
<p>We call the primary brand colour “Spruce”. It evokes Vancouver’s blue-green colour motif—the colour of the mountain forests reflected off the water—without being so bright or saturated that it distracts from our content.</p>
<div class="row">
<div class="col-md-10">
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #10988b;"></div>
<div class="media-body">
<h4 class="media-heading">Spruce</h4>
<dl>
<dt>Hex</dt>
<dd class="colour-hex">#10988b</dd>
<dt>RGB</dt>
<dd class="colour-rgb">16/152/139</dd>
<dt>CMYK</dt>
<dd class="colour-cmyk">89/0/9/40</dd>
</dl>
</div>
</div>
</div>
</div>
</section>
<section id="colours-secondary">
<h3>Secondary brand colours</h3>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #af1639;"></div>
<div class="media-body">
<h4 class="media-heading">Red <small>(Advisors)</small></h4>
<dl>
<dt>Hex</dt>
<dd class="colour-hex">#af1639</dd>
<dt>RGB</dt>
<dd class="colour-rgb">175/22/57</dd>
<dt>CMYK</dt>
<dd class="colour-cmyk">0/87/67/31</dd>
</dl>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #ff769f;"></div>
<div class="media-body">
<h4 class="media-heading">Pink <small>(Events)</small></h4>
<dl>
<dt>Hex</dt>
<dd class="colour-hex">#ff769f</dd>
<dt>RGB</dt>
<dd class="colour-rgb">255/118/159</dd>
<dt>CMYK</dt>
<dd class="colour-cmyk">0/54/38/0</dd>
</dl>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #ffaf00;"></div>
<div class="media-body">
<h4 class="media-heading">Orange <small>(Founders)</small></h4>
<dl>
<dt>Hex</dt>
<dd class="colour-hex">#ffaf00</dd>
<dt>RGB</dt>
<dd class="colour-rgb">255/175/0</dd>
<dt>CMYK</dt>
<dd class="colour-cmyk">0/31/100/0</dd>
</dl>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #00d679;"></div>
<div class="media-body">
<h4 class="media-heading">Green <small>(Startups)</small></h4>
<dl>
<dt>Hex</dt>
<dd class="colour-hex">#00d679</dd>
<dt>RGB</dt>
<dd class="colour-rgb">0/214/121</dd>
<dt>CMYK</dt>
<dd class="colour-cmyk">100/0/43/16</dd>
</dl>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #4095c5;"></div>
<div class="media-body">
<h4 class="media-heading">Blue <small>(Employees)</small></h4>
<dl>
<dt>Hex</dt>
<dd class="colour-hex">#4095c5</dd>
<dt>RGB</dt>
<dd class="colour-rgb">64/149/197</dd>
<dt>CMYK</dt>
<dd class="colour-cmyk">68/24/0/23</dd>
</dl>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #601ebd;"></div>
<div class="media-body">
<h4 class="media-heading">Purple <small>(Investors)</small></h4>
<dl>
<dt>Hex</dt>
<dd class="colour-hex">#601ebd</dd>
<dt>RGB</dt>
<dd class="colour-rgb">96/30/189</dd>
<dt>CMYK</dt>
<dd class="colour-cmyk">49/84/0/26</dd>
</dl>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #8b572a;"></div>
<div class="media-body">
<h4 class="media-heading">Brown <small>(Jobs)</small></h4>
<dl>
<dt>Hex</dt>
<dd class="colour-hex">#8b572a</dd>
<dt>RGB</dt>
<dd class="colour-rgb">139/87/42</dd>
<dt>CMYK</dt>
<dd class="colour-cmyk">0/37/70/45</dd>
</dl>
</div>
</div>
</div>
</div>
</section>
<!-- <section id="colours-text">
<h3>Text colours</h3>
<p>For added readability when applying brand colours to text, append <code>-txt</code> to any of the Less colour variables listed above.</p>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="color: #10988b;">Brand</div>
<div class="media-body">
<h4 class="media-heading">Spruce</h4>
<code>@brand-primary</code>, <code>@wr-spruce-txt</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="color: #cf1a43;">Advisors</div>
<div class="media-body">
<h4 class="media-heading">Red <small>(Advisors)</small></h4>
<code>@wr-red-txt</code>, <code>@wr-colour-advisor-txt</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="color: #ff4d82;">Events</div>
<div class="media-body">
<h4 class="media-heading">Pink <small>(Events)</small></h4>
<code>@wr-pink-txt</code>, <code>@wr-colour-event-txt</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="color: #e69d00;">Founders</div>
<div class="media-body">
<h4 class="media-heading">Orange <small>(Founders)</small></h4>
<code>@wr-orange-txt</code>, <code>@wr-colour-founder-txt</code>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="color: #00a35c;">Startups</div>
<div class="media-body">
<h4 class="media-heading">Green <small>(Startups)</small></h4>
<code>@wr-green-txt</code>, <code>@wr-colour-startup-txt</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="color: #4095c5;">Employees</div>
<div class="media-body">
<h4 class="media-heading">Blue <small>(Employees)</small></h4>
<code>@wr-blue-txt</code>, <code>@wr-colour-employee-txt</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="color: #9968dc;">Investors</div>
<div class="media-body">
<h4 class="media-heading">Purple <small>(Investors)</small></h4>
<code>@wr-purple-txt</code>, <code>@wr-colour-investor-txt</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="color: #8b572a;">Jobs</div>
<div class="media-body">
<h4 class="media-heading">Brown <small>(Jobs)</small></h4>
<code>@wr-brown-txt</code>, <code>@wr-colour-jobs-txt</code>
</div>
</div>
</div>
</div>
</section>
<section id="colours-greys">
<h3>Greys</h3>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #f2f5f5;"></div>
<div class="media-body">
<h4 class="media-heading">Lighter</h4>
<code>@gray-lighter</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #92aaa7;"></div>
<div class="media-body">
<h4 class="media-heading">Light</h4>
<code>@gray-light</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #506563;"></div>
<div class="media-body">
<h4 class="media-heading">Grey</h4>
<code>@gray</code>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #313f3d;"></div>
<div class="media-body">
<h4 class="media-heading">Dark</h4>
<code>@gray-dark</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #232c2b;"></div>
<div class="media-body">
<h4 class="media-heading">Darker</h4>
<code>@gray-darker</code>
</div>
</div>
</div>
</div>
</section> -->
</section>
<section id="icons">
<h2 class="page-header h1">Icons</h2>
<section id="icons-howto">
<h3>How to use</h3>
<p>For performance reasons, all icons require the base class <code>.wr-icon</code> and an individual icon class. To use, include <code>wr_icons.css</code> and place the following code just about anywhere. <strong class="text-danger">Don’t use icon classes and other classes on the same element; instead, apply icon classes to an empty <code><span></code>.</strong> Be sure to leave a space between the icon and text for proper padding.</p>
<pre><code class="html"><span class="nt"><span</span> <span class="na">class=</span><span class="s">"wr-icon wr-icon-startup"</span><span class="nt">></span></span></code></pre>
</section>
<section id="icons-howto">
<h3>Icon sizes</h3>
<p>The icons are designed on a 16×16px grid, so they look best at 16×16px or 32×32px. Icon sizes are automatically adjusted for various where necessary, but you can use the classes below to set the icon size manually, or use the Less mixin <code>.wr-icon-size(@size)</code> within a style declaration for <code>.wr-icon</code> to set a custom size.</p>
<div class="table-responsive">
<table class="table">
<thead>
<tr>
<th>Icon</th>
<th>Class</th>
<th>Size</th>
</tr>
</thead>
<tbody>
<tr>
<td><span class="wr-icon wr-icon-sm wr-icon-startup"></span> <span class="wr-icon wr-icon-sm wr-icon-municipal"></span> <span class="wr-icon wr-icon-sm wr-icon-community"></span></td>
<td><code>.wr-icon-sm</code></td>
<td>16×16px</td>
</tr>
<tr>
<td><span style="font-size: 100%;"><span class="wr-icon wr-icon-md wr-icon-startup"></span> <span class="wr-icon wr-icon-md wr-icon-municipal"></span> <span class="wr-icon wr-icon-md wr-icon-community"></span></span></td>
<td><code>.wr-icon-md</code></td>
<td>24×24px</td>
</tr>
<tr>
<td><span style="font-size: 150%;"><span class="wr-icon wr-icon-lg wr-icon-startup"></span> <span class="wr-icon wr-icon-lg wr-icon-municipal"></span> <span class="wr-icon wr-icon-lg wr-icon-community"></span></span></td>
<td><code>.wr-icon-lg</code></td>
<td>32×32px</td>
</tr>
<tr>
<td><span style="font-size: 200%;"><span class="wr-icon wr-icon-xl wr-icon-startup"></span> <span class="wr-icon wr-icon-xl wr-icon-municipal"></span> <span class="wr-icon wr-icon-xl wr-icon-community"></span></span></td>
<td><code>.wr-icon-xl</code></td>
<td>48×48px</td>
</tr>
</tbody>
</table>
</div>
<pre><code class="scss"><span class="nc">.ridiculous-size</span> <span class="p">{</span>
<span class="nc">.wr-icon</span> <span class="p">{</span>
<span class="nc">.wr-icon-size</span><span class="o">(</span><span class="nt">128px</span><span class="o">);</span> <span class="c1">// 128×128px</span>
<span class="p">}</span>
<span class="p">}</span></code></pre>
</section>
<section id="icons-icons">
<h3>The icons</h3>
<section id="icons-people">
<h4>People</h4>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-advisor"></div>
<div class="media-body">
<h5 class="media-heading">Advisor</h5>
<code>.wr-icon-advisor</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-employee"></div>
<div class="media-body">
<h5 class="media-heading">Employee</h5>
<code>.wr-icon-employee</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-founder"></div>
<div class="media-body">
<h5 class="media-heading">Founder</h5>
<code>.wr-icon-founder</code>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-investor"></div>
<div class="media-body">
<h5 class="media-heading">Investor</h5>
<code>.wr-icon-investor</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-angel-investor"></div>
<div class="media-body">
<h5 class="media-heading">Angel Investor</h5>
<code>.wr-icon-angel</code>, <code>.wr-icon-angel-investor</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-newbie"></div>
<div class="media-body">
<h5 class="media-heading">Newbie</h5>
<code>.wr-icon-newbie</code>
</div>
</div>
</div>
</div>
</section>
<section id="icons-avatars">
<h4>Avatars</h4>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-advisor-av"></div>
<div class="media-body">
<h5 class="media-heading">Advisor</h5>
<code>.wr-icon-advisor-av</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-employee-av"></div>
<div class="media-body">
<h5 class="media-heading">Employee</h5>
<code>.wr-icon-employee-av</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-founder-av"></div>
<div class="media-body">
<h5 class="media-heading">Founder</h5>
<code>.wr-icon-founder-av</code>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-investor-av"></div>
<div class="media-body">
<h5 class="media-heading">Investor</h5>
<code>.wr-icon-investor-av</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-angel-investor-av"></div>
<div class="media-body">
<h5 class="media-heading">Angel Investor</h5>
<code>.wr-icon-angel-av</code>, <code>.wr-icon-angel-investor-av</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-newbie-av"></div>
<div class="media-body">
<h5 class="media-heading">Newbie</h5>
<code>.wr-icon-newbie-av</code>
</div>
</div>
</div>
</div>
</section>
<section id="icons-organizations">
<h4>Organizations</h4>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-startup"></div>
<div class="media-body">
<h5 class="media-heading">Startup</h5>
<code>.wr-icon-startup</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-incubator"></div>
<div class="media-body">
<h5 class="media-heading">Incubator/<wbr>Accelerator</h5>
<code>.wr-icon-incubator</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-vc"></div>
<div class="media-body">
<h5 class="media-heading">Venture Capital</h5>
<code>.wr-icon-vc</code>, <code>.wr-icon-venture-capital</code>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-services"></div>
<div class="media-body">
<h5 class="media-heading">Professional Services</h5>
<code>.wr-icon-services</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-municipal"></div>
<div class="media-body">
<h5 class="media-heading">Municipal Government</h5>
<code>.wr-icon-municipal</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-provincial"></div>
<div class="media-body">
<h5 class="media-heading">Provincial Government</h5>
<code>.wr-icon-provincial</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-federal"></div>
<div class="media-body">
<h5 class="media-heading">Federal Government</h5>
<code>.wr-icon-federal</code>
</div>
</div>
</div>
</div>
</section>
<section id="icons-elements">
<h4>Website elements/concepts</h4>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-event"></div>
<div class="media-body">
<h5 class="media-heading">Events</h5>
<code>.wr-icon-event</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-jobs"></div>
<div class="media-body">
<h5 class="media-heading">Jobs</h5>
<code>.wr-icon-jobs</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-guides"></div>
<div class="media-body">
<h5 class="media-heading">Guides</h5>
<code>.wr-icon-guides</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-activity"></div>
<div class="media-body">
<h5 class="media-heading">Activity</h5>
<code>.wr-icon-activity</code>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-community"></div>
<div class="media-body">
<h5 class="media-heading">Community</h5>
<code>.wr-icon-community</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-connectivity"></div>
<div class="media-body">
<h5 class="media-heading">Connectivity</h5>
<code>.wr-icon-connectivity</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-data"></div>
<div class="media-body">
<h5 class="media-heading">Data</h5>
<code>.wr-icon-data</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-transparency"></div>
<div class="media-body">
<h5 class="media-heading">Transparency</h5>
<code>.wr-icon-transparency</code>
</div>
</div>
</div>
</div>
</section>
<section id="icons-neighbourhoods">
<h4>Neighbourhoods</h4>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-downtown"></div>
<div class="media-body">
<h5 class="media-heading">Downtown</h5>
<code>.wr-icon-downtown</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-eastvan"></div>
<div class="media-body">
<h5 class="media-heading">East Van</h5>
<code>.wr-icon-eastvan</code>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-gastown"></div>
<div class="media-body">
<h5 class="media-heading">Gastown</h5>
<code>.wr-icon-gastown</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-mount-pleasant"></div>
<div class="media-body">
<h5 class="media-heading">Mount Pleasant</h5>
<code>.wr-icon-mount-pleasant</code>
</div>
</div>
</div>
</div>
</section>
<section id="icons-capital">
<h4>Capital</h4>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-vc"></div>
<div class="media-body">
<h5 class="media-heading">Venture Capital</h5>
<code>.wr-icon-vc</code>, <code>.wr-icon-venture-capital</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-funding"></div>
<div class="media-body">
<h5 class="media-heading">Funding</h5>
<code>.wr-icon-funding</code>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-series-a"></div>
<div class="media-body">
<h5 class="media-heading">Series A</h5>
<code>.wr-icon-series-a</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-series-b"></div>
<div class="media-body">
<h5 class="media-heading">Series B</h5>
<code>.wr-icon-series-b</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-series-c"></div>
<div class="media-body">
<h5 class="media-heading">Series C</h5>
<code>.wr-icon-series-c</code>
</div>
</div>
<div class="media media-icon">
<div class="swatch swatch-icon media-object pull-left wr-icon wr-icon-series-d"></div>
<div class="media-body">
<h5 class="media-heading">Series D</h5>
<code>.wr-icon-series-d</code>
</div>
</div>
</div>
</div>
</section>
</section>
</section>
<section id="bootstrap">
<h2 class="page-header h1">Bootstrap & Less</h2>
<section id="bootstrap-colours">
<h3>Colours</h3>
<p>Each colour is available via two Less variables: a default variable of <code>@wr-</code> followed by the colour name, and a semantic variable of <code>@wr-colour-</code> followed by the colour’s semantic role. Use the semantic variable when using the colour for a semantic purpose; otherwise, use the devault variable.</p>
<section id="bootstrap-colours-primary">
<h4>Primary & secondary colours</h4>
<div class="row">
<div class="col-sm-6 col-md-5">
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #10988b;"></div>
<div class="media-body">
<h5 class="media-heading">Spruce</h5>
In most cases, you should use Bootstrap’s <code>@brand-primary</code> variable. If you must reference this specific colour, use <code>@wr-spruce</code>.
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #af1639;"></div>
<div class="media-body">
<h5 class="media-heading">Red <small>(Advisors)</small></h5>
<code>@wr-red</code>, <code>@wr-colour-advisor</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #ff769f;"></div>
<div class="media-body">
<h5 class="media-heading">Pink <small>(Events)</small></h5>
<code>@wr-pink</code>, <code>@wr-colour-event</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #ffaf00;"></div>
<div class="media-body">
<h5 class="media-heading">Orange <small>(Founders)</small></h5>
<code>@wr-orange</code>, <code>@wr-colour-founder</code>
</div>
</div>
</div>
<div class="col-sm-6 col-md-5">
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #00d679;"></div>
<div class="media-body">
<h5 class="media-heading">Green <small>(Startups)</small></h5>
<code>@wr-green</code>, <code>@wr-colour-startup</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #4095c5;"></div>
<div class="media-body">
<h5 class="media-heading">Blue <small>(Employees)</small></h5>
<code>@wr-blue</code>, <code>@wr-colour-employee</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #601ebd;"></div>
<div class="media-body">
<h5 class="media-heading">Purple <small>(Investors)</small></h5>
<code>@wr-purple</code>, <code>@wr-colour-investor</code>
</div>
</div>
<div class="media media-colour">
<div class="swatch swatch-colour media-object pull-left" style="background-color: #8b572a;"></div>
<div class="media-body">
<h5 class="media-heading">Brown <small>(Jobs)</small></h5>
<code>@wr-brown</code>, <code>@wr-colour-jobs</code>
</div>
</div>
</div>
</div>
</section>
<section id="bootstrap-colours-text">
<h4>Text colours</h4>
<p>For added readability when applying brand colours to text, append <code>-txt</code> to any of the Less colour variables listed above.</p>