diff --git a/network-api/networkapi/mozfest/factory.py b/network-api/networkapi/mozfest/factory.py
index 790000222de..870bd0c25a5 100644
--- a/network-api/networkapi/mozfest/factory.py
+++ b/network-api/networkapi/mozfest/factory.py
@@ -51,6 +51,7 @@ class Meta:
                          'gathering of educators, activists, technologists, artists, and '
                          'young people dedicated to creating a better, healthier open internet.')
     banner_video_url = Faker('url')
+    banner_cta_label = 'Watch last year\'s recap video'
     banner_heading_text = Faker('sentence', nb_words=6, variable_nb_words=True)
 
     banner_carousel = Faker('streamfield', fields=['banner_carousel'])
diff --git a/network-api/networkapi/mozfest/migrations/0024_mozfesthomepage_banner_cta_label.py b/network-api/networkapi/mozfest/migrations/0024_mozfesthomepage_banner_cta_label.py
new file mode 100644
index 00000000000..ed0ecc29bdc
--- /dev/null
+++ b/network-api/networkapi/mozfest/migrations/0024_mozfesthomepage_banner_cta_label.py
@@ -0,0 +1,18 @@
+# Generated by Django 3.1.11 on 2021-10-28 21:22
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('mozfest', '0023_auto_20211019_0025'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='mozfesthomepage',
+            name='banner_cta_label',
+            field=models.CharField(blank=True, help_text='The label for the CTA that scrolls down to the banner video when clicked', max_length=250),
+        ),
+    ]
diff --git a/network-api/networkapi/mozfest/models.py b/network-api/networkapi/mozfest/models.py
index 4b2713b762d..99627fadb6b 100644
--- a/network-api/networkapi/mozfest/models.py
+++ b/network-api/networkapi/mozfest/models.py
@@ -155,6 +155,13 @@ class MozfestHomepage(MozfestPrimaryPage):
         help_text='A banner heading specific to the homepage'
     )
 
+    banner_cta_label = models.CharField(
+        max_length=250,
+        null=False,
+        blank=True,
+        help_text='The label for the CTA that scrolls down to the banner video when clicked',
+    )
+
     banner_guide_text = models.CharField(
         max_length=1000,
         blank=True,
@@ -208,6 +215,7 @@ class MozfestHomepage(MozfestPrimaryPage):
         FieldPanel('cta_button_label'),
         FieldPanel('cta_button_destination'),
         FieldPanel('banner_heading'),
+        FieldPanel('banner_cta_label'),
         StreamFieldPanel('banner_carousel'),
         FieldPanel('banner_guide_text'),
         FieldPanel('banner_video_url'),
@@ -219,7 +227,7 @@ class MozfestHomepage(MozfestPrimaryPage):
         content_panels = [
             field for field in all_panels
             if field.field_name not in [
-                'banner', 'header', 'intro', 'banner_carousel', 'banner_guide_text',
+                'banner', 'header', 'intro', 'banner_carousel', 'banner_guide_text', 'banner_cta_label',
                 'banner_video', 'banner_video_url',
             ]
         ]
@@ -251,6 +259,7 @@ class MozfestHomepage(MozfestPrimaryPage):
         TranslatableField('cta_button_label'),
         SynchronizedField('cta_button_destination'),
         TranslatableField('banner_heading'),
+        TranslatableField('banner_cta_label'),
         TranslatableField('banner_guide_text'),
         SynchronizedField('banner_video_url'),
         TranslatableField('banner_carousel'),
diff --git a/network-api/networkapi/mozfest/templates/fragments/hero/carousel_hero.html b/network-api/networkapi/mozfest/templates/fragments/hero/carousel_hero.html
index 06a682bdcd1..90052a2d284 100644
--- a/network-api/networkapi/mozfest/templates/fragments/hero/carousel_hero.html
+++ b/network-api/networkapi/mozfest/templates/fragments/hero/carousel_hero.html
@@ -26,8 +26,8 @@
     <div class="tw-container tw-relative tw-z-20 tw-text-white">
       <div>
         <h1 class="tw-text-white tw-font-bold tw-mb-5">{{ page.banner_heading }}</h1>
-        {% if page.banner_video %}
-          <button id="mozfest-hero-video-cta" class="btn btn-primary tw-bg-white tw-text-black hover:tw-bg-blue hover:tw-text-white">{% trans "Watch last year’s recap video" %}</button>
+        {% if page.banner_video and page.banner_cta_label %}
+          <button id="mozfest-hero-video-cta" class="btn btn-primary tw-bg-white tw-text-black hover:tw-bg-blue hover:tw-text-white">{{ page.banner_cta_label }}</button>
         {% endif %}
       </div>