diff --git a/network-api/networkapi/wagtailpages/templates/buyersguide/bg_base.html b/network-api/networkapi/wagtailpages/templates/buyersguide/bg_base.html
index a69a49a7cb0..391be8e4956 100644
--- a/network-api/networkapi/wagtailpages/templates/buyersguide/bg_base.html
+++ b/network-api/networkapi/wagtailpages/templates/buyersguide/bg_base.html
@@ -86,9 +86,9 @@
       <div class="row">
         <div class="col">
           {% if pagetype == "product" or pagetype == "about" %}
-            <a class="multipage-link active" href="{% relocalized_url home_page.localized.url %}">{% trans "All" %}</a>
+            <a class="multipage-link active" data-mobile="{% trans "All Categories" %}" href="{% relocalized_url home_page.localized.url %}">{% trans "All" %}</a>
           {% else %}
-            <a class="multipage-link {% if not category %} active{% endif %}" href="{% relocalized_url home_page.localized.url %}">{% trans "All" %}</a>
+            <a class="multipage-link {% if not category %} active{% endif %}" data-mobile="{% trans "All Categories" %}" href="{% relocalized_url home_page.localized.url %}">{% trans "All" %}</a>
           {% endif %}
 
           {% for cat in categories %}
diff --git a/source/js/foundation/inject-react/multipage-nav.js b/source/js/foundation/inject-react/multipage-nav.js
index 2ede9a80cd8..c711a681a01 100644
--- a/source/js/foundation/inject-react/multipage-nav.js
+++ b/source/js/foundation/inject-react/multipage-nav.js
@@ -14,7 +14,9 @@ export default (apps) => {
   if (targetNode && multipageLinks.length) {
     let links = Array.from(multipageLinks).map((link) => {
       return {
-        label: link.textContent.trim(),
+        label: link.dataset.mobile
+          ? link.dataset.mobile.trim()
+          : link.textContent.trim(),
         href: link.getAttribute(`href`),
         isActive: !!link.getAttribute(`class`).match(/active/),
       };