[MVP MoFo Website] Research Plan

[data-sync-user]

┆Issue is synchronized with this Jira Task

[data-sync-user]

➤ Sabrina Ng commented:

Gen informed us that we have 300 credits on UserTesting.com ( http://UserTesting.com ) that will expire by March 1st 2025.
More info on Session Unit (SU) usage here: https://help.usertesting.com/hc/en-us/articles/11880342055965-Session-rate-card ( https://help.usertesting.com/hc/en-us/articles/11880342055965-Session-rate-card|smart-link )

Here are some ideas mentioned from a slack chat:

• Research for gathering baselines or existing states for future comparisons (website evaluation, conversion, usability or comparisons)
• Research for testing content (message comprehension, value proposition) — could work with StratComms team if they have thoughts around using UserTesting
• Research for testing content structure/IA (tree testing, card sorting, feature prioritization)
• Research around audience and pathways (needs/frustrations discovery, customer environment, customer journey) — could work with Digital Engagement team if they have thoughts around using UserTesting
• Not sure how far along design mockups would be but could also consider (first impressions, concept validation, prototype testing)
• Not sure if we want to conduct competitive comparisons or research around our brand as that is evolving and the agency may cover it (brand attributes, visual design evaluation)

Come up with a plan on how to best use up the credits in the upcoming 3-4 sprints before they expire, coordinate with any other testing ideas Digital Engagement or Strat Comms have and ensure we have enough statistical significance for tests (do less but better) that we could attribute finding to a specific cause/reason.

[data-sync-user]

➤ Sabrina Ng commented:

Note: MoCo is going to move to another platform called Userlytics

[data-sync-user]

➤ Sabrina Ng commented:

Discussed user research at Monthly Design + Gen Sync

We aim to have user testing rough drafts/questions for next week (1/24) and we will collaborate at design jam/huddle (1/21)

• Collect existing data points, feedback, and existing notes
• Define goal for a 20min user testing meeting (10 users each for 3 squads)
• Review existing User Testing Templates and see what we can leverage
• MoCo moving to Userlytics, Gen to check if we get seat/credits there