diff --git a/app/app/get-started/page.tsx b/app/app/get-started/page.tsx
new file mode 100644
index 0000000..a183614
--- /dev/null
+++ b/app/app/get-started/page.tsx
@@ -0,0 +1,123 @@
+import type { Metadata } from 'next'
+import Link from 'next/link'
+import EditorialShell, { PageHero } from '@/components/editorial/shell'
+import { COMPARE_CSS } from '../compare/compare-styles'
+import { PRICING_TIERS } from '@/lib/pricing'
+import { withCampaignParams } from '@/lib/campaign'
+
+// /get-started — Odoo EPIC 24 (#6071) / [feature] #7670, "Fallback landing page".
+//
+// Insurance for the 16 Aug paid-ad launch: an outside agency (StratDev) is building
+// the real campaign page. If it slips, ads still need somewhere to point. This page
+// is deliberately plain — what Knowcap is, who it's for, what it costs, and a
+// working signup link that survives the click. It does not replace the agency page;
+// both can exist (switching ads later is a destination change, not a delete).
+export const metadata: Metadata = {
+  title: 'Get Started — Knowcap',
+  description:
+    'Knowcap turns meetings into confirmed, agent-ready evidence. A named human confirms every claim before any AI agent acts. Free to start.',
+  robots: { index: false }, // not an SEO surface — an ad destination, kept out of search results like /beta
+  openGraph: {
+    title: 'Knowcap — The Trust Layer for AI Agents',
+    description: 'Capture meetings and messages, confirm every decision with a human, and let agents act only on what was confirmed. Free to start.',
+    url: 'https://knowcap.ai/get-started',
+    type: 'website',
+    images: [{ url: '/og/default.jpg', width: 1376, height: 768, alt: 'Knowcap — The Trust Layer for AI Agents' }],
+  },
+  twitter: {
+    card: 'summary_large_image',
+    images: ['/og/default.jpg'],
+  },
+}
+
+const GS_CSS = `
+.gs-body{padding:24px 0 110px}
+.gs-section{padding:clamp(36px,5vw,56px) 0}
+.gs-section + .gs-section{border-top:1px solid var(--border)}
+.gs-h2{font-family:var(--disp);font-size:clamp(1.35rem,2.6vw,1.75rem);font-weight:460;
+  letter-spacing:-.02em;font-variation-settings:'SOFT' 55,'WONK' 0;margin-bottom:14px}
+.gs-prose{color:var(--sec);font-size:16px;line-height:1.75;max-width:64ch}
+.gs-for{list-style:none;margin:14px 0 0;padding:0;display:grid;gap:12px;max-width:64ch}
+.gs-for li{display:flex;gap:10px;font-size:15px;line-height:1.55;color:var(--ink-soft)}
+.gs-for .gs-dot{flex-shrink:0;color:var(--green);font-weight:700}
+.gs-price-strip{display:flex;flex-wrap:wrap;gap:14px;margin-top:8px}
+.gs-price-card{flex:1 1 200px;background:var(--white);border:1px solid var(--border);
+  border-radius:10px;padding:16px 18px}
+.gs-price-name{font-family:var(--disp);font-weight:560;font-size:15px;color:var(--ink)}
+.gs-price-amt{font-family:var(--disp);font-weight:500;font-size:1.4rem;color:var(--ink);margin-top:4px}
+.gs-price-note{font-size:12px;color:var(--sec)}
+.gs-price-link{margin-top:16px;font-size:13.5px}
+.gs-price-link a{color:var(--green);text-decoration:underline;text-underline-offset:3px}
+.gs-cta-row{margin-top:10px}
+`
+
+export default function GetStartedPage({
+  searchParams,
+}: {
+  searchParams?: { [key: string]: string | string[] | undefined }
+}) {
+  const registerUrl = withCampaignParams('https://app.knowcap.ai/register', searchParams, 'get_started_fallback')
+
+  return (
+    <EditorialShell registerHref={registerUrl}>
+      <style dangerouslySetInnerHTML={{ __html: COMPARE_CSS + GS_CSS }} />
+      <PageHero
+        kicker="Start here"
+        title={<>The trust layer for AI agents — <span style={{ color: 'var(--green)' }}>free to start</span></>}
+        sub="Knowcap captures your meetings, voice notes, and messages, turns every decision, task, and risk into a claim card, and waits for a named human to confirm it before any agent acts."
+      />
+      <div className="gs-body">
+        <div className="cl-wrap">
+          <div className="cm-cta-row gs-cta-row">
+            <a className="cl-btn cl-btn--solid" href={registerUrl}>Start free →</a>
+            <Link className="cl-btn cl-btn--ghost" href="/contact-us">Talk to us</Link>
+          </div>
+
+          <div className="gs-section">
+            <h2 className="gs-h2">What it does</h2>
+            <p className="gs-prose">
+              Listen → Extract → Confirm → Act. Knowcap joins your meetings or captures a voice note, chat, or
+              recording, pulls out every decision, task, and risk as a claim pinned to its exact timestamp and
+              speaker quote, has a named human confirm or reject it with one tap, and only then lets AI agents
+              act — opening tickets, drafting PRs, sending follow-ups — on what was actually confirmed.
+            </p>
+          </div>
+
+          <div className="gs-section">
+            <h2 className="gs-h2">Who it&rsquo;s for</h2>
+            <ul className="gs-for">
+              <li><span className="gs-dot" aria-hidden="true">●</span><span>Teams who need a real record of what was decided, not a paraphrased summary.</span></li>
+              <li><span className="gs-dot" aria-hidden="true">●</span><span><Link href="/for/odoo-partners">Odoo implementation partners</Link> turning a client call into a ticket before the meeting ends.</span></li>
+              <li><span className="gs-dot" aria-hidden="true">●</span><span>Agencies capturing scope and client approvals with receipts.</span></li>
+              <li><span className="gs-dot" aria-hidden="true">●</span><span>Anyone who wants AI to help without letting it act on something nobody confirmed.</span></li>
+            </ul>
+          </div>
+
+          <div className="gs-section">
+            <h2 className="gs-h2">What it costs</h2>
+            <div className="gs-price-strip">
+              {PRICING_TIERS.map((tier) => (
+                <div className="gs-price-card" key={tier.slug}>
+                  <div className="gs-price-name">{tier.name}</div>
+                  <div className="gs-price-amt">{tier.price}</div>
+                  <div className="gs-price-note">{tier.priceNote}</div>
+                </div>
+              ))}
+            </div>
+            <p className="gs-price-link">
+              Full plan details on the <Link href="/pricing">pricing page</Link>.
+            </p>
+          </div>
+        </div>
+      </div>
+
+      <div className="cm-close">
+        <div className="cl-wrap">
+          <h2>Try it on your next meeting.</h2>
+          <p>Free to start. Upgrade only when you need more than 5 lifetime meetings.</p>
+          <a className="cl-btn cl-btn--solid" href={registerUrl}>Get Started Free →</a>
+        </div>
+      </div>
+    </EditorialShell>
+  )
+}
diff --git a/app/app/pricing/page.tsx b/app/app/pricing/page.tsx
new file mode 100644
index 0000000..ed2e5ad
--- /dev/null
+++ b/app/app/pricing/page.tsx
@@ -0,0 +1,108 @@
+import type { Metadata } from 'next'
+import Link from 'next/link'
+import EditorialShell, { PageHero } from '@/components/editorial/shell'
+import { PRICING_TIERS } from '@/lib/pricing'
+import { withCampaignParams, withCampaignParamsRelative } from '@/lib/campaign'
+
+// /pricing — Odoo EPIC 24 (#6071) / [feature] #5824.
+// The marketing site had no pricing surface at all; this is the first one.
+export const metadata: Metadata = {
+  title: 'Pricing — Knowcap',
+  description:
+    'Knowcap pricing: Free for 5 lifetime meetings, Pro at $20/seat, Business at $40/seat with confirmation governance, and Enterprise on a custom plan.',
+  alternates: { canonical: 'https://knowcap.ai/pricing' },
+  openGraph: {
+    title: 'Knowcap Pricing',
+    description: 'Free to try, $20/seat for individuals, $40/seat for teams that need governance, or a custom Enterprise plan.',
+    url: 'https://knowcap.ai/pricing',
+    type: 'website',
+    images: [{ url: '/og/default.jpg', width: 1376, height: 768, alt: 'Knowcap — The Trust Layer for AI Agents' }],
+  },
+  twitter: {
+    card: 'summary_large_image',
+    images: ['/og/default.jpg'],
+  },
+}
+
+const PRICING_CSS = `
+.pr-body{padding:24px 0 110px}
+.pr-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;margin-top:8px;align-items:stretch}
+@media(max-width:980px){.pr-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
+@media(max-width:560px){.pr-grid{grid-template-columns:1fr}}
+.pr-card{display:flex;flex-direction:column;background:var(--white);border:1px solid var(--border);
+  border-radius:12px;padding:26px 22px;position:relative}
+.pr-card--hl{border-color:var(--green);box-shadow:0 10px 30px rgba(31,107,58,.12)}
+.pr-badge{position:absolute;top:-11px;left:22px;background:var(--green);color:#fff;
+  font-family:var(--mono);font-size:10.5px;font-weight:600;letter-spacing:.08em;
+  text-transform:uppercase;padding:4px 10px;border-radius:100px}
+.pr-name{font-family:var(--disp);font-weight:560;font-size:19px;color:var(--ink)}
+.pr-audience{font-size:12.5px;color:var(--sec);margin-top:2px;min-height:32px}
+.pr-price-row{display:flex;align-items:baseline;flex-wrap:wrap;gap:6px;margin:18px 0 2px}
+.pr-price{font-family:var(--disp);font-weight:500;font-size:clamp(1.7rem,3vw,2.1rem);color:var(--ink);letter-spacing:-.02em}
+.pr-price-note{flex-basis:100%;font-size:12.5px;color:var(--sec)}
+.pr-features{list-style:none;margin:20px 0 22px;padding:0;display:flex;flex-direction:column;gap:10px;flex:1}
+.pr-features li{display:flex;gap:9px;font-size:13.5px;line-height:1.5;color:var(--ink-soft)}
+.pr-check{flex-shrink:0;color:var(--green);font-weight:700;margin-top:1px}
+.pr-note{margin-top:36px;text-align:center;font-size:13.5px;color:var(--sec)}
+.pr-note a{color:var(--green);text-decoration:underline;text-underline-offset:3px}
+`
+
+export default function PricingPage({
+  searchParams,
+}: {
+  searchParams?: { [key: string]: string | string[] | undefined }
+}) {
+  const registerUrl = withCampaignParams('https://app.knowcap.ai/register', searchParams, 'pricing_page')
+  return (
+    <EditorialShell registerHref={registerUrl}>
+      <style dangerouslySetInnerHTML={{ __html: PRICING_CSS }} />
+      <PageHero
+        kicker="Pricing"
+        title="Simple pricing that grows with your team"
+        sub="Start free. Upgrade when a lifetime of 5 meetings isn’t enough, or when your team needs confirmation governance. No annual lock-in offer today — pay monthly, cancel anytime."
+      />
+      <div className="pr-body">
+        <div className="cl-wrap">
+          <div className="pr-grid">
+            {PRICING_TIERS.map((tier) => {
+              const href = tier.cta === 'book' ? withCampaignParamsRelative('/book', searchParams, 'pricing_page') : registerUrl
+              const isExternal = tier.cta === 'register'
+              return (
+                <div key={tier.slug} className={`pr-card${tier.highlight ? ' pr-card--hl' : ''}`}>
+                  {tier.highlight && <span className="pr-badge">Most popular</span>}
+                  <div className="pr-name">{tier.name}</div>
+                  <div className="pr-audience">{tier.audience}</div>
+                  <div className="pr-price-row">
+                    <span className="pr-price">{tier.price}</span>
+                    <span className="pr-price-note">{tier.priceNote}</span>
+                  </div>
+                  <ul className="pr-features">
+                    {tier.features.map((f) => (
+                      <li key={f}>
+                        <span className="pr-check" aria-hidden="true">✓</span>
+                        <span>{f}</span>
+                      </li>
+                    ))}
+                  </ul>
+                  {isExternal ? (
+                    <a className={`cl-btn ${tier.highlight ? 'cl-btn--solid' : 'cl-btn--ghost'}`} href={href} style={{ textAlign: 'center' }}>
+                      {tier.ctaLabel}
+                    </a>
+                  ) : (
+                    <Link className="cl-btn cl-btn--ghost" href={href} style={{ textAlign: 'center' }}>
+                      {tier.ctaLabel}
+                    </Link>
+                  )}
+                </div>
+              )
+            })}
+          </div>
+          <p className="pr-note">
+            Every tier includes a named human confirming each claim before any agent acts. Have questions about which plan fits?{' '}
+            <Link href="/contact-us">Talk to us</Link>.
+          </p>
+        </div>
+      </div>
+    </EditorialShell>
+  )
+}
diff --git a/app/app/sitemap.ts b/app/app/sitemap.ts
index 320157d..b6e1276 100644
--- a/app/app/sitemap.ts
+++ b/app/app/sitemap.ts
@@ -24,10 +24,14 @@ export default function sitemap(): MetadataRoute.Sitemap {
     { url: `${base}/`,           lastModified: now, changeFrequency: 'weekly',  priority: 1.0 },
 
     // Conversion sub-pages (paid traffic destinations)
+    { url: `${base}/pricing`,           lastModified: now, changeFrequency: 'weekly', priority: 0.9 },
     { url: `${base}/for/odoo-partners`, lastModified: now, changeFrequency: 'weekly', priority: 0.9 },
     { url: `${base}/for/saudi-arabia`,  lastModified: now, changeFrequency: 'weekly', priority: 0.9 },
     { url: `${base}/developers`,        lastModified: now, changeFrequency: 'weekly', priority: 0.8 },
 
+    // /get-started intentionally excluded — noindex ad-landing fallback (EPIC 24 #7670),
+    // same treatment as /beta: an ad destination, not an SEO surface.
+
     // Blog (index + posts)
     ...blogEntries,
 
diff --git a/app/components/editorial/shell.tsx b/app/components/editorial/shell.tsx
index 8308b46..6a503ae 100644
--- a/app/components/editorial/shell.tsx
+++ b/app/components/editorial/shell.tsx
@@ -130,7 +130,7 @@ const CSS = `
   color:rgba(251,250,248,.55)}
 `
 
-export function EditorialHeader() {
+export function EditorialHeader({ registerHref }: { registerHref?: string } = {}) {
   const [scrolled, setScrolled] = useState(false)
   useEffect(() => {
     const onScroll = () => setScrolled(window.scrollY > 24)
@@ -148,20 +148,21 @@ export function EditorialHeader() {
         <nav className="cl-navlinks" aria-label="Primary">
           <a className="cl-navlink" href="/#loop">How it works</a>
           <a className="cl-navlink" href="/#mcp">For your agents</a>
+          <Link className="cl-navlink" href="/pricing">Pricing</Link>
           <a className="cl-navlink" href="/#faq">FAQ</a>
           <Link className="cl-navlink" href="/compare">Compare</Link>
           <Link className="cl-navlink" href="/contact-us">Contact</Link>
         </nav>
         <div className="cl-navauth">
           <a className="cl-login" href={`${APP_URL}/login`}>Log in</a>
-          <a className="cl-btn cl-btn--solid cl-btn--sm" href={`${APP_URL}/register`}>Get Started Free</a>
+          <a className="cl-btn cl-btn--solid cl-btn--sm" href={registerHref || `${APP_URL}/register`}>Get Started Free</a>
         </div>
       </div>
     </header>
   )
 }
 
-export function EditorialFooter() {
+export function EditorialFooter({ registerHref }: { registerHref?: string } = {}) {
   return (
     <footer className="cl-footer">
       <div className="cl-wrap">
@@ -180,6 +181,7 @@ export function EditorialFooter() {
             <div className="cl-fcol-h">Product</div>
             <a href="/#loop">How it works</a>
             <a href="/#mcp">For your agents</a>
+            <Link href="/pricing">Pricing</Link>
             <a href="/#faq">FAQ</a>
             <Link href="/for/odoo-partners">For Odoo partners</Link>
             <Link href="/developers">Developers</Link>
@@ -202,7 +204,7 @@ export function EditorialFooter() {
           </div>
           <div className="cl-fcol">
             <div className="cl-fcol-h">Get started</div>
-            <a href={`${APP_URL}/register`}>Get Started Free</a>
+            <a href={registerHref || `${APP_URL}/register`}>Get Started Free</a>
             <a href={`${APP_URL}/login`}>Log in</a>
             <Link href="/policy">Privacy</Link>
             <Link href="/terms">Terms</Link>
@@ -240,13 +242,22 @@ export function PageHero({
   )
 }
 
-export default function EditorialShell({ children }: { children: React.ReactNode }) {
+export default function EditorialShell({
+  children,
+  registerHref,
+}: {
+  children: React.ReactNode
+  /** Override the shared header/footer "Get Started Free" link — used by
+   * campaign-landing pages (e.g. /get-started) so a paid-ad tag survives even
+   * if the visitor taps the generic nav CTA instead of the page's own button. */
+  registerHref?: string
+}) {
   return (
     <div className="cl-root">
       <style dangerouslySetInnerHTML={{ __html: CSS }} />
-      <EditorialHeader />
+      <EditorialHeader registerHref={registerHref} />
       <main className="cl-page-main">{children}</main>
-      <EditorialFooter />
+      <EditorialFooter registerHref={registerHref} />
     </div>
   )
 }
diff --git a/app/lib/campaign.ts b/app/lib/campaign.ts
new file mode 100644
index 0000000..9682195
--- /dev/null
+++ b/app/lib/campaign.ts
@@ -0,0 +1,42 @@
+/**
+ * Carries paid-ad attribution (utm_*, gclid, fbclid) from a marketing-site query
+ * string into an app.knowcap.ai link, so a campaign tag survives the click into
+ * signup (EPIC 24 / #7670's own success criterion).
+ *
+ * The app itself does not yet persist these params into the account record —
+ * that would be a knowcap-app (server) change, and #7670 explicitly excludes
+ * "any change to what signup does" from this slice. This utility only keeps the
+ * tag alive in the URL through the hop from this site to app.knowcap.ai; a
+ * malformed or truncated value is carried as-is (URLSearchParams never throws
+ * on an odd string), so a broken tag degrades attribution without breaking the
+ * page or the link.
+ */
+
+type SearchParams = { [key: string]: string | string[] | undefined } | undefined
+
+const CARRIED_KEYS = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_content', 'utm_term', 'gclid', 'fbclid']
+
+export function withCampaignParams(baseUrl: string, searchParams: SearchParams, fallbackUtmSource: string): string {
+  const url = new URL(baseUrl)
+  let carried = false
+  if (searchParams) {
+    for (const key of CARRIED_KEYS) {
+      const raw = searchParams[key]
+      const value = Array.isArray(raw) ? raw[0] : raw
+      if (value) {
+        url.searchParams.set(key, value)
+        carried = true
+      }
+    }
+  }
+  if (!carried) url.searchParams.set('utm_source', fallbackUtmSource)
+  return url.toString()
+}
+
+/** Same param-carrying logic, returned as an internal relative href (e.g. for
+ * <Link href="/book">) instead of a full URL — avoids round-tripping through a
+ * fake absolute URL just to strip the origin back off. */
+export function withCampaignParamsRelative(path: string, searchParams: SearchParams, fallbackUtmSource: string): string {
+  const full = withCampaignParams(`https://knowcap.ai${path}`, searchParams, fallbackUtmSource)
+  return full.replace('https://knowcap.ai', '')
+}
diff --git a/app/lib/pricing.ts b/app/lib/pricing.ts
new file mode 100644
index 0000000..dfe71d7
--- /dev/null
+++ b/app/lib/pricing.ts
@@ -0,0 +1,93 @@
+/**
+ * The locked pricing ladder — Odoo EPIC 24 (#6071), locked 2026-06-22 / restated
+ * 2026-07-30. Numbers and per-tier capabilities below are NOT copied from the Odoo
+ * card text — they are independently re-verified against the live `plans` table
+ * (Supabase, public.plans) on 2026-08-03: free=$0 (5-meeting lifetime cap),
+ * pro=$20/seat (monthly_price_cents 2000), business=$40/seat (4000),
+ * enterprise=custom (monthly_price_cents is a 0 placeholder — negotiated).
+ * Feature bullets are drawn from each plan's own `capabilities` jsonb column,
+ * not invented — see PR body for the exact query.
+ *
+ * Annual billing is deliberately NOT offered on this page. #6953 (EPIC 24's
+ * sibling ticket) found the app charges the full monthly price when a customer
+ * picks annual today — no annual Stripe price exists yet — and is removing the
+ * annual option everywhere (paywall, settings, pricing page, marketing site) for
+ * exactly that reason before the 16 Aug launch. Add annual back here only after
+ * #6953 Part B ships a real annual price.
+ */
+
+export type PricingTier = {
+  slug: 'free' | 'pro' | 'business' | 'enterprise'
+  name: string
+  price: string
+  priceNote: string
+  audience: string
+  features: string[]
+  ctaLabel: string
+  cta: 'register' | 'book'
+  highlight?: boolean
+}
+
+export const PRICING_TIERS: PricingTier[] = [
+  {
+    slug: 'free',
+    name: 'Free',
+    price: '$0',
+    priceNote: 'no card required',
+    audience: 'Try it — light, personal use',
+    features: [
+      'Full Pro features for 5 lifetime meetings',
+      'Capture meetings, voice notes, chats',
+      'Every decision, task and risk extracted as a claim card',
+      'A named human confirms each claim before anything acts',
+    ],
+    ctaLabel: 'Start free',
+    cta: 'register',
+  },
+  {
+    slug: 'pro',
+    name: 'Pro',
+    price: '$20',
+    priceNote: 'per seat / month',
+    audience: 'The individual — uncapped',
+    features: [
+      'Unlimited meetings, no lifetime cap',
+      'Chat and ask across everything you’ve captured',
+      'Your own memory graph, artifacts, and broadcasts',
+      'Calendar, Meet, and Gmail integrations',
+    ],
+    ctaLabel: 'Start free',
+    cta: 'register',
+    highlight: true,
+  },
+  {
+    slug: 'business',
+    name: 'Business',
+    price: '$40',
+    priceNote: 'per seat / month',
+    audience: 'The team lead — governance + control',
+    features: [
+      'Everything in Pro, for the whole team',
+      'Who-can-confirm — confirmation governance',
+      'Admin analytics across the organization',
+      'Connect your own tools over MCP — agents read and act',
+    ],
+    ctaLabel: 'Start free',
+    cta: 'register',
+  },
+  {
+    slug: 'enterprise',
+    name: 'Enterprise',
+    price: 'Custom',
+    priceNote: 'book a call',
+    audience: 'IT & security — negotiated',
+    features: [
+      'Everything in Business',
+      'Vertical templates for your industry',
+      'SSO, audit logs, and a compliance review',
+      'Dedicated onboarding',
+    ],
+    ctaLabel: 'Book a call',
+    cta: 'book',
+  },
+]