diff --git a/.env.sample b/.env.sample
index aebe5cca44a..58c15edfe38 100644
--- a/.env.sample
+++ b/.env.sample
@@ -4,3 +4,4 @@ POSTHOG_API_KEY=key-goes-here
 CLERK_BASE_URL=https://epic-chamois-85.clerk.accounts.dev
 ROO_CODE_API_URL=http://localhost:3000
 ROO_CODE_PROVIDER_URL=http://localhost:8080/proxy/v1
+KILOCODE_HIDE_LOGO=false
diff --git a/cli/src/ui/messages/cli/WelcomeMessage.tsx b/cli/src/ui/messages/cli/WelcomeMessage.tsx
index e14d5785311..7ee13740d84 100644
--- a/cli/src/ui/messages/cli/WelcomeMessage.tsx
+++ b/cli/src/ui/messages/cli/WelcomeMessage.tsx
@@ -19,13 +19,17 @@ export const WelcomeMessage: React.FC<WelcomeMessageProps> = ({ options = {} })
 	const showInstructions = options.showInstructions !== false
 	const instructions =
 		options.instructions && options.instructions.length > 0 ? options.instructions : DEFAULT_INSTRUCTIONS
+
+	// Check if logo should be hidden via environment variable
+	const hideLogo = process.env.KILOCODE_HIDE_LOGO === "true" || process.env.KILOCODE_HIDE_LOGO === "1"
+
 	const contentHeight = 12 + (showInstructions ? instructions.length : 0)
 	const marginTop = options.clearScreen ? Math.max(0, (stdout?.rows || 0) - contentHeight) : 0
 
 	return (
 		<Box flexDirection="column" gap={2} marginTop={marginTop}>
-			{/* Logo section - always shown */}
-			<Logo />
+			{/* Logo section - hidden if KILOCODE_HIDE_LOGO env var is set */}
+			{!hideLogo && <Logo />}
 
 			{/* Instructions section */}
 			{showInstructions && (