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<!DOCTYPE html>
<html lang="en">
<head>
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-317947-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag() { dataLayer.push(arguments); }
gtag('js', new Date());
gtag('config', 'UA-317947-1');
</script>
<meta charset="utf-8">
<!-- HTML Meta Tags -->
<title>Squareknot - Product Design by Jess Rappaport</title>
<meta name="description" content="Product Design by Jess Rappaport.">
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<meta property="og:url" content="https://goldenchaos.net/">
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<meta property="og:title" content="Squareknot - Product Design by Jess Rappaport">
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<meta name="twitter:image" content="https://goldenchaos.net/og-image.png">
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
<meta name="author" content="Jess Rappaport">
<link rel="stylesheet" type="text/css" href="style.css">
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/animate.css/4.1.1/animate.min.css"
>
<script src="https://kit.fontawesome.com/ede7ed9b9e.js" crossorigin="anonymous"></script>
<link rel="icon" href="favicon.ico" type="image/x-icon">
<link rel="apple-touch-icon" href="apple-touch-icon-precomposed.png">
<link rel="mask-icon" href="website_icon.svg" color="#4083a0">
<meta name='viewport' content='initial-scale=1, viewport-fit=cover'>
</head>
<body>
<div class="page-top squareknot">
<nav>
<a id="logo" class="back-logo" href="index.html">
<i class="fas fa-chevron-left mobile"></i>
</a>
<div class="menu">
<div>
<a class="social" href="https://twitch.tv/jessrappaport" target="_blank"><i class="fab fa-twitch"></i></a>
<a class="social" href="https://discord.gg/kp3s6ysCtn" target="_blank"><i class="fab fa-discord"></i></a>
<a class="social" href="https://instagram.com/goldenchaos" target="_blank"><i class="fab fa-instagram"></i></a>
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<a class="social" href="mailto:[email protected]"><i class="fa fa-envelope-square"></i></a>
</div>
<div class="desktop">
<a href="index.html">
<i class="fas fa-chevron-left" style="font-size:14px;margin-right:3px;"></i> Back to Home
</a>
</div>
</div>
</nav>
<div class="splash-bg squareknot">
<div class="site-logo"></div>
<div class="slogan">
Beautiful, branching step-by-step guides.
</div>
<div class="meta">
<div class="info">
<div class="info-bit">
<label>Available From</label>
<span>2013-2017</span>
</div>
<div class="info-bit">
<label>Roles</label>
<span>Founder and CEO, Lead Product Designer</span>
</div>
<div class="info-bit">
<label>Screens</label>
<span>Mobile (iPhone), Desktop Web</span>
</div>
<div class="info-bit">
<label>Funding</label>
<span>$1.3 million (<a href="http://www.gabriel-investments.com">Gabriel Investments</a>, <a href="http://startupphl.com">StartupPHL</a>, <a href="https://www.sep.benfranklin.org">Ben Franklin Technology Partners</a>, <a href="http://www.delawarecrossing.org">Delaware Crossing Investor Group</a>)</span>
</div>
</div>
</div>
<div class="chevron"></div>
</div>
</div>
<div class="content page">
<div class="page-padding">
<h1 style="margin-top:12px;margin-bottom:0;width:85%;" class="title">Designing a new kind of step-by-step guide.</h1>
<p>I founded Squareknot in early 2013 as a pivot from <a href="goodsemester.html">GoodSemester</a>. Squareknot eventually grew to become one of the most notable startups in the Philadelphia region, raising more than $1.3 million from all-local investors and helping to kickstart the <a href="http://startupphlfunds.com" target="_blank">StartupPHL Angel fund</a> with Josh Kopelman of <a href="http://firstround.com" target="_blank">First Round Capital</a>.</p>
</div>
<div class="page-padding">
<h1 id="sk-mobile">Squareknot for iPhone</h1>
<h2 style="margin-top:-16px;margin-bottom:12px;">Jump to <a href="#sk-web">Squareknot for Web</a></h2>
<br>
</div>
<style>
.screenshot-grid-4-col img { box-shadow: none; }
</style>
<div class="screenshot-grid-4-col">
<img src="images/squareknot/mobile/frames/discover.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/guide-cover.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/list-view.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/step-view.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/comments.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/add-branch.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/branch-swipe.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/edit-step.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/draft-1.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/draft-2.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/supplies.png" alt="Screenshot">
<img src="images/squareknot/mobile/frames/404.png" alt="Screenshot">
</div>
<div class="page-padding">
<h1 id="sk-web">Squareknot for Web</h1>
<h2 style="margin-top:-16px;margin-bottom:12px;">Jump to <a href="#sk-mobile">Squareknot for iPhone</a></h2>
<br>
</div>
<div class="screenshot-grid-2-col">
<img src="images/squareknot/web/main.png" alt="Screenshot">
<img style="width:100%;max-width:none;margin-right:0;" src="images/squareknot/web/discover.png" alt="Screenshot">
<img style="width:100%;max-width:none;margin-right:0;" src="images/squareknot/web/Cover.png" alt="Screenshot">
<img style="width:100%;max-width:none;margin-right:0;" src="images/squareknot/web/Photo step.png" alt="Screenshot">
<img style="width:100%;max-width:none;margin-right:0;" src="images/squareknot/web/Branch.png" alt="Screenshot">
<img src="images/squareknot/web/Cover (new guide).png" alt="Screenshot">
<img src="images/squareknot/web/New guide (add a tool).png" alt="Screenshot">
<img src="images/squareknot/web/New guide (file upload).png" alt="Screenshot">
<img src="images/squareknot/web/New guide (code step).png" alt="Screenshot">
<img src="images/squareknot/web/Video step (edit mode).png" alt="Screenshot">
<img src="images/squareknot/web/Publish guide.png" alt="Screenshot">
</div>
<div class="page-padding">
<h1>Press about Squareknot</h1>
<h2>
<a href="http://blog.gust.com/ask-a-founder-startup-lessons-learned-from-squareknots-jason-rappaport/" target="_blank">Ask A Founder: Startup Lessons Learned from Squareknot’s Jason Rappaport</a>
<br>
11/9/2015 on the Gust blog
</h2>
<br>
<h2>
<a href="https://www.producthunt.com/posts/squareknot" target="_blank">Squareknot's launch on Product Hunt</a>
<br>
4/28/2015 - #2 Product of the Day <span style="color:#ccc">(Behind freaking <i>Mythbusters</i>, though, so it's okay)</span>
</h2>
<br>
<h2>
<a href="https://walnutstlabs.com/2015/02/27/love-legend-zelda-helped-squareknot-create-new-way-learn-anything/" target="_blank">Do What you Love: How the Legend of Zelda Helped Squareknot Create a New Way to Learn How to do Anything</a>
<br>
2/27/2015 on Walnut St. Labs blog
</h2>
<br>
<h2>
<a href="https://technical.ly/philly/2015/02/06/backbone-js-marionette-open-source-squareknot/" target="_blank">These devs delved into the world of Backbone.js and were blown away by what they found</a>
<br>
2/6/2015 on Technically Philly
</h2>
<br>
<h2>
<a href="https://billypenn.com/2015/01/21/whos-next-17-young-philly-startup-leaders/" target="_blank">Who’s Next: 17 young Philly startup leaders</a>
<br>
1/21/2015 on Billy Penn
</h2>
<br>
<h2>
<a href="https://technical.ly/philly/2014/11/26/squareknot-launch/" target="_blank">How-to-guide startup Squareknot launches</a>
<br>
11/26/2014 on Technically Philly
</h2>
<br>
<h2>
<a href="https://technical.ly/philly/2014/11/14/squareknot-raise-jason-rappaport/" target="_blank">Squareknot's 300K Saga</a>
<br>
11/14/2014 on Technically Philly
</h2>
<br>
<h2>
<a href="http://startupphl.com/2014/11/mayor-nutter-announces-startupphl-investments-creation-of-new-startupphl-angel-fund-and-opens-latest-call-for-ideas/" target="_blank">Mayor Nutter Announces StartupPHL Investments, Creation of New StartupPHL Angel Fund</a>
<br>
11/12/2014 on the StartupPHL blog
</h2>
<br>
<h2>
<a href="https://www.phillymag.com/articles/2013/10/25/meet-philly-startups-leading-entrepreneurship-era/3/" target="_blank">Meet the Philly Start-Ups Leading the Entrepreneurship Era</a>
<br>
10/25/2013 in Philadelphia Magazine
</h2>
</div>
</div>
<footer>
<span>© 2004-<script>document.write(new Date().getFullYear())</script> Jess Rappaport</span>
</footer>
</body>
</html>