diff --git a/src/adapters/notifications/MockNotificationAdapter.ts b/src/adapters/notifications/MockNotificationAdapter.ts
index 2609538a1..dea041ca3 100644
--- a/src/adapters/notifications/MockNotificationAdapter.ts
+++ b/src/adapters/notifications/MockNotificationAdapter.ts
@@ -11,6 +11,11 @@ import { logger } from '../../utils/logger';
 import { RecurringDonation } from '../../entities/recurringDonation';
 
 export class MockNotificationAdapter implements NotificationAdapterInterface {
+  async createOrttoProfile(params: User): Promise<void> {
+    logger.debug('MockNotificationAdapter createOrttoProfile', params);
+    return Promise.resolve(undefined);
+  }
+
   async updateOrttoPeople(params: OrttoPerson[]): Promise<void> {
     logger.debug('MockNotificationAdapter updateOrttoPeople', params);
     return Promise.resolve(undefined);
diff --git a/src/adapters/notifications/NotificationAdapterInterface.ts b/src/adapters/notifications/NotificationAdapterInterface.ts
index cad690687..8e0f88dd2 100644
--- a/src/adapters/notifications/NotificationAdapterInterface.ts
+++ b/src/adapters/notifications/NotificationAdapterInterface.ts
@@ -34,6 +34,8 @@ export interface OrttoPerson {
 }
 
 export interface NotificationAdapterInterface {
+  createOrttoProfile(params: User): Promise<void>;
+
   updateOrttoPeople(params: OrttoPerson[]): Promise<void>;
 
   donationReceived(params: {
diff --git a/src/adapters/notifications/NotificationCenterAdapter.ts b/src/adapters/notifications/NotificationCenterAdapter.ts
index cc65cc942..75896d01c 100644
--- a/src/adapters/notifications/NotificationCenterAdapter.ts
+++ b/src/adapters/notifications/NotificationCenterAdapter.ts
@@ -94,6 +94,22 @@ export class NotificationCenterAdapter implements NotificationAdapterInterface {
     return;
   }
 
+  async createOrttoProfile(user: User): Promise<void> {
+    try {
+      const { id, email, firstName, lastName } = user;
+      await callSendNotification({
+        eventName: NOTIFICATIONS_EVENT_NAMES.CREATE_ORTTO_PROFILE,
+        trackId: 'create-ortto-profile-' + user.id,
+        userWalletAddress: user.walletAddress!,
+        segment: {
+          payload: { userId: id, email, firstName, lastName },
+        },
+      });
+    } catch (e) {
+      logger.error('createOrttoProfile >> error', e);
+    }
+  }
+
   async updateOrttoPeople(people: OrttoPerson[]): Promise<void> {
     // TODO we should me this to notification-center, it's not good that we call Ortto directly
     try {
@@ -1196,7 +1212,7 @@ interface SendNotificationBody {
   email?: string;
   trackId?: string;
   metadata?: any;
-  projectId: string;
+  projectId?: string;
   userWalletAddress: string;
   segment?: {
     payload: any;
diff --git a/src/analytics/analytics.ts b/src/analytics/analytics.ts
index 62478d0e9..e7ebf9155 100644
--- a/src/analytics/analytics.ts
+++ b/src/analytics/analytics.ts
@@ -46,4 +46,5 @@ export enum NOTIFICATIONS_EVENT_NAMES {
   SUPER_TOKENS_BALANCE_WEEK = 'One week left in stream balance',
   SUPER_TOKENS_BALANCE_MONTH = 'One month left in stream balance',
   SUPER_TOKENS_BALANCE_DEPLETED = 'Stream balance depleted',
+  CREATE_ORTTO_PROFILE = 'Create Ortto profile',
 }
diff --git a/src/resolvers/userResolver.ts b/src/resolvers/userResolver.ts
index 4a56ae2a6..32754a08b 100644
--- a/src/resolvers/userResolver.ts
+++ b/src/resolvers/userResolver.ts
@@ -125,6 +125,7 @@ export class UserResolver {
     @Arg('email', { nullable: true }) email: string,
     @Arg('url', { nullable: true }) url: string,
     @Arg('avatar', { nullable: true }) avatar: string,
+    @Arg('newUser', { nullable: true }) newUser: boolean,
     @Ctx() { req: { user } }: ApolloContext,
   ): Promise<boolean> {
     if (!user)
@@ -185,6 +186,9 @@ export class UserResolver {
       userId: dbUser.id.toString(),
     });
     await getNotificationAdapter().updateOrttoPeople([orttoPerson]);
+    if (newUser) {
+      await getNotificationAdapter().createOrttoProfile(dbUser);
+    }
 
     return true;
   }
diff --git a/test/graphqlQueries.ts b/test/graphqlQueries.ts
index 69352e2d4..3e9146d6a 100644
--- a/test/graphqlQueries.ts
+++ b/test/graphqlQueries.ts
@@ -1318,6 +1318,7 @@ export const updateUser = `
     $lastName: String
     $firstName: String
     $avatar: String
+    $newUser: Boolean
   ) {
     updateUser(
       url: $url
@@ -1326,6 +1327,7 @@ export const updateUser = `
       firstName: $firstName
       lastName: $lastName
       avatar: $avatar
+      newUser: $newUser
     )
   }
 `;