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Marketing Automation

Node.js app for automating marketing.

Setup

  1. Copy .sample.env to .env and set values.
  2. npm install

Running

$ npm start -- --in=remote --out=remote

CLI Options

--in   local | remote
    Whether to use disk-cached values, or download live data

--out  local | remote
    Whether to cache output to disk and log, or upload live data

--cached-fns  scorer.json
    (Optional) Reuse cached results of given function

--loglevel    error | warn | info | verbose | detailed
    (Optional) What the engine should log to console.log()

Developer NPM commands

# Run engine once
$ npm start -- [options]

# Example of dry-run, using local data and cached scorer data, with medium verbosity
$ npm start -- --in=local --out=local --cached-fns=scorer.json --loglevel=info

# Download live data and cache to disk
$ npm run download

# Run unit tests
$ npm run build # either build once
$ npm run watch # or watch and build
$ npm test

# Run engine multiple times,
#   starting with cached data,
#   and pumping output of each run
#     into input of next run
$ npm run multiple

# Explain what the engine does given certain SENs or transactions
# (Requires the engine to have been run on latest data locally)
$ npm run explain -- [--verbose] <SEN12345ABCDE>... | <transactions.json>

Running during Development

Running the engine live (steps above) will cache data locally in git-ignored data directory. After it's cached, you can use --in=local for faster development and to avoid API calls.

Instead of uploading to Hubspot, you can use --out=local and --loglevel=verbose (the default) to print data to console that would have been uploaded, or --loglevel=info to just show array counts.

After running the engine, to test logic after the Scoring Engine runs, pass --cached-fns=scorer.json to reuse the most recently results of the Scoring Engine.

Engine Logic

High-level Overview

  1. Download HubSpot and Marketplace data
  2. Generate contacts from all Licenses/Transactions
  3. Identify and flag Contact Type for each Contact/Company
  4. Match License/Transaction groups via similarity-scoring
  5. Update Contacts based on match results
  6. Generate Deals based on match results
  7. Upsert HubSpot data entities

Changelog

  • Coming soon