diff --git a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/src/Customizations/Models/RequestData.cs b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/src/Customizations/Models/RequestData.cs
index da57a20204a9..a7599658f71c 100644
--- a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/src/Customizations/Models/RequestData.cs
+++ b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/src/Customizations/Models/RequestData.cs
@@ -87,7 +87,6 @@ private void SetMessagingRequestProperties(Activity activity, ref AzMonList mess
             var (messagingUrl, source) = messagingTagObjects.GetMessagingUrlAndSourceOrTarget(activity.Kind);
             Url = messagingUrl?.Truncate(SchemaConstants.RequestData_Url_MaxLength);
             Source = source?.Truncate(SchemaConstants.RequestData_Source_MaxLength);
-            Name = activity.DisplayName;
         }
     }
 }
diff --git a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/src/Customizations/Models/TelemetryItem.cs b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/src/Customizations/Models/TelemetryItem.cs
index 901491c6c2f2..d03e513a7389 100644
--- a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/src/Customizations/Models/TelemetryItem.cs
+++ b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/src/Customizations/Models/TelemetryItem.cs
@@ -23,15 +23,30 @@ public TelemetryItem(Activity activity, ref ActivityTagsProcessor activityTagsPr
 
             Tags[ContextTagKeys.AiOperationId.ToString()] = activity.TraceId.ToHexString();
 
-            if (activity.Kind == ActivityKind.Server && activityTagsProcessor.activityType.HasFlag(OperationType.V2))
+            if (activity.GetTelemetryType() == TelemetryType.Request)
             {
-                Tags[ContextTagKeys.AiOperationName.ToString()] = TraceHelper.GetOperationNameV2(activity, ref activityTagsProcessor.MappedTags);
-                Tags[ContextTagKeys.AiLocationIp.ToString()] = TraceHelper.GetLocationIp(ref activityTagsProcessor.MappedTags);
-            }
-            else if (activity.Kind == ActivityKind.Server && activityTagsProcessor.activityType.HasFlag(OperationType.Http))
-            {
-                Tags[ContextTagKeys.AiOperationName.ToString()] = TraceHelper.GetOperationName(activity, ref activityTagsProcessor.MappedTags);
-                Tags[ContextTagKeys.AiLocationIp.ToString()] = TraceHelper.GetLocationIp(ref activityTagsProcessor.MappedTags);
+                if (activityTagsProcessor.activityType.HasFlag(OperationType.V2))
+                {
+                    Tags[ContextTagKeys.AiOperationName.ToString()] = TraceHelper.GetOperationNameV2(activity, ref activityTagsProcessor.MappedTags);
+                }
+                else if (activityTagsProcessor.activityType.HasFlag(OperationType.Http))
+                {
+                    Tags[ContextTagKeys.AiOperationName.ToString()] = TraceHelper.GetOperationName(activity, ref activityTagsProcessor.MappedTags);
+                }
+                else
+                {
+                    Tags[ContextTagKeys.AiOperationName.ToString()] = activity.DisplayName;
+                }
+
+                // Set ip in case of server spans only.
+                if (activity.Kind == ActivityKind.Server)
+                {
+                    var locationIp = TraceHelper.GetLocationIp(ref activityTagsProcessor.MappedTags);
+                    if (locationIp != null)
+                    {
+                        Tags[ContextTagKeys.AiLocationIp.ToString()] = locationIp;
+                    }
+                }
             }
 
             var userAgent = AzMonList.GetTagValue(ref activityTagsProcessor.MappedTags, SemanticConventions.AttributeUserAgentOriginal)?.ToString()
diff --git a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/CommonTestFramework/TelemetryItemValidationHelper.cs b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/CommonTestFramework/TelemetryItemValidationHelper.cs
index d5f93d246c46..86e48da1a90a 100644
--- a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/CommonTestFramework/TelemetryItemValidationHelper.cs
+++ b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/CommonTestFramework/TelemetryItemValidationHelper.cs
@@ -141,7 +141,7 @@ public static void AssertActivity_As_RequestTelemetry(
             Assert.Equal(2, telemetryItem.Data.BaseData.Version); // telemetry api version
             Assert.Equal("00000000-0000-0000-0000-000000000000", telemetryItem.InstrumentationKey);
 
-            var expectedTagsCount = 5;
+            var expectedTagsCount = 6;
 
             Assert.Equal(expectedTagsCount, telemetryItem.Tags.Count);
             Assert.Equal(expectedTraceId, telemetryItem.Tags["ai.operation.id"]);
diff --git a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/RequestDataNewTests.cs b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/RequestDataNewTests.cs
index c8fbeeab1c70..f2ef70838e35 100644
--- a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/RequestDataNewTests.cs
+++ b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/RequestDataNewTests.cs
@@ -246,7 +246,8 @@ public void ValidateMessagingRequestData()
 
             var requestData = new RequestData(2, activity, ref activityTagsProcessor);
 
-            Assert.Equal("RequestDataNewActivity", requestData.Name);
+            // Name is set later via operation name on TelemetryItem
+            Assert.Null(requestData.Name);
             Assert.Equal(activity.Context.SpanId.ToHexString(), requestData.Id);
             Assert.Equal("my.servicebus.windows.net/queueName", requestData.Url);
             Assert.Equal("0", requestData.ResponseCode);
diff --git a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/TelemetryItemTests.cs b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/TelemetryItemTests.cs
index 4f1e23adface..eb16549607fe 100644
--- a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/TelemetryItemTests.cs
+++ b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Azure.Monitor.OpenTelemetry.Exporter.Tests/TelemetryItemTests.cs
@@ -277,7 +277,7 @@ public void AiUserAgentIsSetAsUserAgentOriginal()
         }
 
         [Fact]
-        public void AiLocationIpIsNullByDefault()
+        public void AiLocationIpIsNotSetByDefault()
         {
             using ActivitySource activitySource = new ActivitySource(ActivitySourceName);
             using var activity = activitySource.StartActivity(
@@ -292,7 +292,7 @@ public void AiLocationIpIsNullByDefault()
             var telemetryItems = TraceHelper.OtelToAzureMonitorTrace(new Batch<Activity>(new Activity[] { activity }, 1), null, "instrumentationKey");
             var telemetryItem = telemetryItems.FirstOrDefault();
 
-            Assert.Null(telemetryItem?.Tags[ContextTagKeys.AiLocationIp.ToString()]);
+            Assert.False(telemetryItem?.Tags.TryGetValue(ContextTagKeys.AiLocationIp.ToString(),out _));
         }
 
         [Fact]
@@ -404,6 +404,31 @@ public void RequestNameMatchesOperationNameV2()
             Assert.Equal(requestData.Name, telemetryItem?.Tags[ContextTagKeys.AiOperationName.ToString()]);
         }
 
+        [Fact]
+        public void RequestNameMatchesOperationNameForConsumerSpans()
+        {
+            using ActivitySource activitySource = new ActivitySource(ActivitySourceName);
+            using var activity = activitySource.StartActivity(
+                ActivityName,
+                ActivityKind.Consumer,
+                null,
+                startTime: DateTime.UtcNow);
+
+            Assert.NotNull(activity);
+            activity.DisplayName = "displayname";
+
+            activity.SetTag(SemanticConventions.AttributeMessagingSystem, "Eventhub");
+
+            var activityTagsProcessor = TraceHelper.EnumerateActivityTags(activity);
+            var telemetryItems = TraceHelper.OtelToAzureMonitorTrace(new Batch<Activity>(new Activity[] { activity }, 1), null, "instrumentationKey");
+            var telemetryItem = telemetryItems.FirstOrDefault();
+            var requestData = telemetryItem?.Data.BaseData as RequestData;
+
+            Assert.NotNull(requestData);
+            Assert.Equal("displayname", requestData.Name);
+            Assert.Equal(requestData.Name, telemetryItem?.Tags[ContextTagKeys.AiOperationName.ToString()]);
+        }
+
         /// <summary>
         /// If SERVICE.NAME is not defined, it will fall-back to "unknown_service".
         /// (https://github.com/open-telemetry/opentelemetry-specification/tree/main/specification/resource/semantic_conventions#semantic-attributes-with-sdk-provided-default-value).
diff --git a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Integration.Tests/TestFramework/WebApplicationTestsBase.cs b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Integration.Tests/TestFramework/WebApplicationTestsBase.cs
index 648c3a06cb98..9917caf6300e 100644
--- a/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Integration.Tests/TestFramework/WebApplicationTestsBase.cs
+++ b/sdk/monitor/Azure.Monitor.OpenTelemetry.Exporter/tests/Integration.Tests/TestFramework/WebApplicationTestsBase.cs
@@ -51,7 +51,6 @@ internal void AssertRequestTelemetry(TelemetryItem telemetryItem, string expecte
             // Tags
             Assert.Contains("ai.operation.id", telemetryItem.Tags.Keys);
             Assert.Contains("ai.operation.name", telemetryItem.Tags.Keys);
-            Assert.Contains("ai.location.ip", telemetryItem.Tags.Keys);
             Assert.Contains("ai.cloud.role", telemetryItem.Tags.Keys);
             Assert.Contains("ai.cloud.roleInstance", telemetryItem.Tags.Keys);
             Assert.Contains("ai.internal.sdkVersion", telemetryItem.Tags.Keys);