diff --git a/README.md b/README.md
index 18b2b7317..e019f9928 100644
--- a/README.md
+++ b/README.md
@@ -65,7 +65,11 @@ Databases on SQL Server, Azure SQL Database, or Azure SQL Managed Instance which
 
 ## Telemetry
 
-This extension collect usage data in order to help us improve your experience. The data is anonymous and doesn't include any personal information. You can opt-out of telemetry by setting the `AZUREFUNCTIONS_SQLBINDINGS_TELEMETRY_OPTOUT` environment variable or the `AzureFunctionsSqlBindingsTelemetryOptOut` app setting (in your `*.settings.json` file) to '1', 'true' or 'yes';
+This extension collects usage data in order to help us improve your experience. The data is anonymous and doesn't include any personal information. You can opt-out of telemetry by setting the `AZUREFUNCTIONS_SQLBINDINGS_TELEMETRY_OPTOUT` environment variable or the `AzureFunctionsSqlBindingsTelemetryOptOut` app setting (in your `*.settings.json` file) to '1', 'true' or 'yes';
+
+## Privacy Statement
+
+To learn more about our Privacy Statement visit [this link](https://go.microsoft.com/fwlink/?LinkID=824704).
 
 ## Trademarks
 
diff --git a/src/Telemetry/Telemetry.cs b/src/Telemetry/Telemetry.cs
index b3124fadd..7e96784b2 100644
--- a/src/Telemetry/Telemetry.cs
+++ b/src/Telemetry/Telemetry.cs
@@ -37,10 +37,12 @@ public sealed class Telemetry
         public const string TelemetryOptoutSetting = "AzureFunctionsSqlBindingsTelemetryOptOut";
 
         public const string WelcomeMessage = @"Azure SQL binding for Azure Functions
----------------------
-Telemetry
----------
-This extension collect usage data in order to help us improve your experience. The data is anonymous and doesn't include any personal information. You can opt-out of telemetry by setting the " + TelemetryOptoutEnvVar + " environment variable or the " + TelemetryOptoutSetting + @" + app setting to '1', 'true' or 'yes';
+-----------------------------------------------
+Azure Functions SQL Binding Extension Telemetry
+-----------------------------------------------
+This extension collects usage data in order to help us improve your experience. The data is anonymous and doesn't include any personal information. You can opt-out of telemetry by setting the " + TelemetryOptoutEnvVar + " environment variable or the " + TelemetryOptoutSetting + @" app setting to '1', 'true' or 'yes'.
+
+To learn more about our Privacy Statement visit this link: https://go.microsoft.com/fwlink/?LinkID=824704
 ";
 
         public void Initialize(IConfiguration config, ILogger logger)