diff --git a/docs/superpowers/plans/2026-07-29-posthog-user-identification.md b/docs/superpowers/plans/2026-07-29-posthog-user-identification.md
new file mode 100644
index 0000000000..be050d84fd
--- /dev/null
+++ b/docs/superpowers/plans/2026-07-29-posthog-user-identification.md
@@ -0,0 +1,55 @@
+# PostHog User Identification TDD Plan
+
+> **For agentic workers:** Write and run the failing tests before changing production code.
+
+**Goal:** Associate web analytics with the authenticated Dofek user and clear that association after logout.
+
+**Behavior:** After authentication bootstrap returns a user, the web client identifies that user to PostHog with the stable database ID, name, and email. After a successful logout request, it resets PostHog before navigation completes.
+
+**Scope:** Web only, because PostHog is currently installed and initialized only in `packages/web`; adding a second mobile analytics SDK is out of scope.
+
+**Docs:** [PostHog user identification](https://posthog.com/docs/product-analytics/identify)
+
+---
+
+## Current Evidence
+
+- `packages/web/src/lib/posthog.ts` initializes PostHog and captures page views but exposes no user identity lifecycle.
+- `packages/web/src/lib/auth-context.tsx` is the canonical web authentication lifecycle and already receives the validated `AuthUser`.
+- The current [PostHog identification guidance](https://posthog.com/docs/product-analytics/identify) says to identify as soon as the frontend knows the authenticated user and to reset on logout.
+
+## Test Strategy
+
+- Unit: Verify the PostHog adapter forwards the stable user ID and person properties to `identify()` and delegates logout cleanup to `reset()`.
+- UI/auth lifecycle: Render `AuthProvider` with mocked auth and analytics adapters; verify authenticated bootstrap identifies, unauthenticated bootstrap does not identify, and successful logout resets.
+- Platform parity: No mobile change because the mobile package does not use PostHog; this change completes the lifecycle of the existing web-only integration.
+
+## File Structure
+
+- Modify: `packages/web/src/lib/posthog.test.ts` — adapter regression tests.
+- Modify: `packages/web/src/lib/posthog.ts` — typed identity and reset helpers.
+- Create: `packages/web/src/lib/auth-context.test.tsx` — auth lifecycle regression tests.
+- Modify: `packages/web/src/lib/auth-context.tsx` — connect authenticated bootstrap/logout to PostHog.
+
+## Tasks
+
+### Task 1: Add Failing Tests
+
+- [x] Add adapter tests for `identify()` and `reset()`.
+- [x] Add auth-provider tests for authenticated, anonymous, and logout paths.
+- [x] Run `pnpm exec vitest run packages/web/src/lib/posthog.test.ts packages/web/src/lib/auth-context.test.tsx`.
+- [x] Confirm failures are caused by the missing identity lifecycle.
+
+### Task 2: Implement Minimal Fix
+
+- [x] Add typed PostHog identity/reset helpers.
+- [x] Identify after the authenticated user is known.
+- [x] Reset only after the logout request succeeds so a failed logout cannot desynchronize analytics from the still-live server session.
+- [x] Run the focused tests and confirm they pass.
+
+### Task 3: Final Verification
+
+- [x] Run `pnpm lint`.
+- [x] Run root, server, web, and mobile typechecks.
+- [x] Run the full Docker-free test suite.
+- [ ] Commit, push, open the linked PR, and monitor review and CI through merge.
diff --git a/packages/web/src/lib/auth-context.test.tsx b/packages/web/src/lib/auth-context.test.tsx
new file mode 100644
index 0000000000..5339958e1c
--- /dev/null
+++ b/packages/web/src/lib/auth-context.test.tsx
@@ -0,0 +1,181 @@
+// @vitest-environment jsdom
+
+import { act, renderHook, waitFor } from "@testing-library/react";
+import type { ReactNode } from "react";
+import { beforeEach, describe, expect, it, vi } from "vitest";
+import { AuthProvider, useAuth } from "./auth-context.tsx";
+
+const mockCaptureException = vi.hoisted(() => vi.fn());
+const mockIdentifyPostHogUser = vi.hoisted(() => vi.fn());
+const mockResetPostHogUser = vi.hoisted(() => vi.fn());
+const mockRedirectToLogin = vi.hoisted(() => vi.fn());
+
+vi.mock("./telemetry.ts", () => ({
+  captureException: mockCaptureException,
+}));
+
+vi.mock("./posthog.ts", () => ({
+  identifyPostHogUser: mockIdentifyPostHogUser,
+  resetPostHogUser: mockResetPostHogUser,
+}));
+
+vi.mock("./auth.ts", async (importOriginal) => {
+  const original = await importOriginal<typeof import("./auth.ts")>();
+  return {
+    ...original,
+    fetchCurrentUser: vi.fn(() => Promise.resolve(null)),
+    logout: vi.fn(() => Promise.resolve()),
+    redirectToLogin: mockRedirectToLogin,
+  };
+});
+
+function wrapper({ children }: { children: ReactNode }) {
+  return <AuthProvider>{children}</AuthProvider>;
+}
+
+describe("AuthProvider analytics identity", () => {
+  beforeEach(() => {
+    vi.clearAllMocks();
+  });
+
+  it("identifies the authenticated user after bootstrap", async () => {
+    const { fetchCurrentUser } = await import("./auth.ts");
+    const user = {
+      id: "user-123",
+      name: "Alice Example",
+      email: "alice@example.com",
+    };
+    vi.mocked(fetchCurrentUser).mockResolvedValue(user);
+
+    const { result } = renderHook(() => useAuth(), { wrapper });
+
+    await waitFor(() => {
+      expect(result.current.user).toEqual(user);
+    });
+
+    expect(mockIdentifyPostHogUser).toHaveBeenCalledOnce();
+    expect(mockIdentifyPostHogUser).toHaveBeenCalledWith(user);
+    expect(mockResetPostHogUser).not.toHaveBeenCalled();
+  });
+
+  it("does not identify or reset an unauthenticated visitor during bootstrap", async () => {
+    const { fetchCurrentUser } = await import("./auth.ts");
+    vi.mocked(fetchCurrentUser).mockResolvedValue(null);
+
+    const { result } = renderHook(() => useAuth(), { wrapper });
+
+    await waitFor(() => {
+      expect(result.current.isLoading).toBe(false);
+    });
+
+    expect(mockIdentifyPostHogUser).not.toHaveBeenCalled();
+    expect(mockResetPostHogUser).not.toHaveBeenCalled();
+  });
+
+  it("resets the analytics identity after logout succeeds", async () => {
+    const { fetchCurrentUser, logout } = await import("./auth.ts");
+    vi.mocked(fetchCurrentUser).mockResolvedValue({
+      id: "user-123",
+      name: "Alice Example",
+      email: "alice@example.com",
+    });
+    vi.mocked(logout).mockResolvedValue();
+
+    const { result } = renderHook(() => useAuth(), { wrapper });
+    await waitFor(() => {
+      expect(result.current.user).not.toBeNull();
+    });
+
+    await act(async () => {
+      await result.current.logout();
+    });
+
+    expect(mockResetPostHogUser).toHaveBeenCalledOnce();
+    expect(vi.mocked(logout).mock.invocationCallOrder[0]).toBeLessThan(
+      mockResetPostHogUser.mock.invocationCallOrder[0] ?? 0,
+    );
+    expect(mockResetPostHogUser.mock.invocationCallOrder[0]).toBeLessThan(
+      mockRedirectToLogin.mock.invocationCallOrder[0] ?? 0,
+    );
+  });
+
+  it("preserves the analytics identity when logout fails", async () => {
+    const { fetchCurrentUser, logout } = await import("./auth.ts");
+    const error = new Error("Network unavailable");
+    vi.mocked(fetchCurrentUser).mockResolvedValue({
+      id: "user-123",
+      name: "Alice Example",
+      email: "alice@example.com",
+    });
+    vi.mocked(logout).mockRejectedValue(error);
+
+    const { result } = renderHook(() => useAuth(), { wrapper });
+    await waitFor(() => {
+      expect(result.current.user).not.toBeNull();
+    });
+
+    await expect(
+      act(async () => {
+        await result.current.logout();
+      }),
+    ).rejects.toThrow("Network unavailable");
+
+    expect(mockResetPostHogUser).not.toHaveBeenCalled();
+    expect(mockRedirectToLogin).not.toHaveBeenCalled();
+    expect(mockCaptureException).toHaveBeenCalledWith(error, { source: "logout" });
+    expect(result.current.user?.id).toBe("user-123");
+  });
+
+  it("resets when an identified session becomes unauthenticated", async () => {
+    const { fetchCurrentUser } = await import("./auth.ts");
+    vi.mocked(fetchCurrentUser)
+      .mockResolvedValueOnce({
+        id: "user-123",
+        name: "Alice Example",
+        email: "alice@example.com",
+      })
+      .mockResolvedValueOnce(null);
+
+    const { result } = renderHook(() => useAuth(), { wrapper });
+    await waitFor(() => {
+      expect(result.current.user?.id).toBe("user-123");
+    });
+
+    await act(async () => {
+      await result.current.retryBootstrap();
+    });
+
+    expect(result.current.user).toBeNull();
+    expect(mockResetPostHogUser).toHaveBeenCalledOnce();
+  });
+
+  it("resets before identifying a different authenticated user", async () => {
+    const { fetchCurrentUser } = await import("./auth.ts");
+    vi.mocked(fetchCurrentUser)
+      .mockResolvedValueOnce({
+        id: "user-123",
+        name: "Alice Example",
+        email: "alice@example.com",
+      })
+      .mockResolvedValueOnce({
+        id: "user-456",
+        name: "Bob Example",
+        email: "bob@example.com",
+      });
+
+    const { result } = renderHook(() => useAuth(), { wrapper });
+    await waitFor(() => {
+      expect(result.current.user?.id).toBe("user-123");
+    });
+
+    await act(async () => {
+      await result.current.retryBootstrap();
+    });
+
+    expect(result.current.user?.id).toBe("user-456");
+    expect(mockResetPostHogUser).toHaveBeenCalledOnce();
+    expect(mockResetPostHogUser.mock.invocationCallOrder[0]).toBeLessThan(
+      mockIdentifyPostHogUser.mock.invocationCallOrder[1] ?? 0,
+    );
+  });
+});
diff --git a/packages/web/src/lib/auth-context.tsx b/packages/web/src/lib/auth-context.tsx
index 2717f70de4..fa523a5623 100644
--- a/packages/web/src/lib/auth-context.tsx
+++ b/packages/web/src/lib/auth-context.tsx
@@ -1,6 +1,7 @@
-import { createContext, useCallback, useContext, useEffect, useState } from "react";
+import { createContext, useCallback, useContext, useEffect, useRef, useState } from "react";
 import type { AuthUser } from "./auth.ts";
-import { logout as doLogout, fetchCurrentUser } from "./auth.ts";
+import { logout as doLogout, fetchCurrentUser, redirectToLogin } from "./auth.ts";
+import { identifyPostHogUser, resetPostHogUser } from "./posthog.ts";
 import { captureException } from "./telemetry.ts";
 
 interface AuthContextValue {
@@ -23,6 +24,7 @@ export function AuthProvider({ children }: { children: React.ReactNode }) {
   const [user, setUser] = useState<AuthUser | null>(null);
   const [isLoading, setIsLoading] = useState(true);
   const [bootstrapError, setBootstrapError] = useState<string | null>(null);
+  const identifiedUserId = useRef<string | null>(null);
 
   const retryBootstrap = useCallback(async () => {
     setIsLoading(true);
@@ -30,6 +32,16 @@ export function AuthProvider({ children }: { children: React.ReactNode }) {
       const currentUser = await fetchCurrentUser();
       setBootstrapError(null);
       setUser(currentUser);
+      if (currentUser) {
+        if (identifiedUserId.current && identifiedUserId.current !== currentUser.id) {
+          resetPostHogUser();
+        }
+        identifyPostHogUser(currentUser);
+        identifiedUserId.current = currentUser.id;
+      } else if (identifiedUserId.current) {
+        resetPostHogUser();
+        identifiedUserId.current = null;
+      }
     } catch (error: unknown) {
       captureException(error, { source: "auth-bootstrap" });
       setBootstrapError(error instanceof Error ? error.message : String(error));
@@ -43,14 +55,17 @@ export function AuthProvider({ children }: { children: React.ReactNode }) {
   }, [retryBootstrap]);
 
   const logout = useCallback(async () => {
-    setUser(null);
-    setBootstrapError(null);
     try {
       await doLogout();
     } catch (error: unknown) {
       captureException(error, { source: "logout" });
       throw error;
     }
+    setUser(null);
+    setBootstrapError(null);
+    resetPostHogUser();
+    identifiedUserId.current = null;
+    redirectToLogin();
   }, []);
 
   return (
diff --git a/packages/web/src/lib/auth.test.ts b/packages/web/src/lib/auth.test.ts
index 41e21a1415..0b3295f33b 100644
--- a/packages/web/src/lib/auth.test.ts
+++ b/packages/web/src/lib/auth.test.ts
@@ -12,6 +12,7 @@ import {
   fetchCurrentUser,
   loginWithPassword,
   logout,
+  redirectToLogin,
   registerWithPassword,
   requestPasswordReset,
 } from "./auth.ts";
@@ -458,8 +459,8 @@ describe("logout", () => {
     vi.restoreAllMocks();
   });
 
-  it("posts to logout endpoint and redirects", async () => {
-    vi.mocked(fetch).mockResolvedValue(mockResponse({}));
+  it("posts to the logout endpoint without navigating", async () => {
+    vi.mocked(fetch).mockResolvedValue(mockResponse({ ok: true }));
 
     await logout();
 
@@ -467,6 +468,37 @@ describe("logout", () => {
       method: "POST",
       credentials: "include",
     });
+    expect(window.location.href).toBe("");
+  });
+
+  it("throws the server error and does not navigate when logout fails", async () => {
+    vi.mocked(fetch).mockResolvedValue(
+      mockResponse({
+        ok: false,
+        status: 503,
+        statusText: "Service Unavailable",
+        json: () => Promise.resolve({ error: "Session store unavailable" }),
+      }),
+    );
+
+    await expect(logout()).rejects.toThrow("Session store unavailable");
+
+    expect(window.location.href).toBe("");
+  });
+});
+
+describe("redirectToLogin", () => {
+  beforeEach(() => {
+    vi.stubGlobal("window", { location: { href: "" } });
+  });
+
+  afterEach(() => {
+    vi.restoreAllMocks();
+  });
+
+  it("navigates to login", () => {
+    redirectToLogin();
+
     expect(window.location.href).toBe("/login");
   });
 });
diff --git a/packages/web/src/lib/auth.ts b/packages/web/src/lib/auth.ts
index 53427b6046..811db67a56 100644
--- a/packages/web/src/lib/auth.ts
+++ b/packages/web/src/lib/auth.ts
@@ -156,6 +156,14 @@ export async function confirmPasswordReset(token: string, password: string): Pro
 
 /** Log the user out. */
 export async function logout(): Promise<void> {
-  await fetch("/auth/logout", { method: "POST", credentials: "include" });
+  const response = await fetch("/auth/logout", { method: "POST", credentials: "include" });
+  if (!response.ok) {
+    throw new Error(
+      await getErrorMessage(response, `Logout failed: ${response.status} ${response.statusText}`),
+    );
+  }
+}
+
+export function redirectToLogin(): void {
   window.location.href = "/login";
 }
diff --git a/packages/web/src/lib/posthog.test.ts b/packages/web/src/lib/posthog.test.ts
index 2aaf128f82..13086c00e7 100644
--- a/packages/web/src/lib/posthog.test.ts
+++ b/packages/web/src/lib/posthog.test.ts
@@ -1,10 +1,12 @@
 import { afterEach, describe, expect, it, vi } from "vitest";
-import { capturePageView, initPostHog } from "./posthog.ts";
+import { capturePageView, identifyPostHogUser, initPostHog, resetPostHogUser } from "./posthog.ts";
 
 vi.mock("posthog-js", () => ({
   default: {
     init: vi.fn(),
     capture: vi.fn(),
+    identify: vi.fn(),
+    reset: vi.fn(),
   },
 }));
 
@@ -64,3 +66,47 @@ describe("capturePageView", () => {
     expect(posthog.capture).toHaveBeenCalledWith("$pageview");
   });
 });
+
+describe("identifyPostHogUser", () => {
+  afterEach(() => {
+    vi.clearAllMocks();
+  });
+
+  it("identifies the authenticated user with durable person properties", () => {
+    identifyPostHogUser({
+      id: "user-123",
+      name: "Alice Example",
+      email: "alice@example.com",
+    });
+
+    expect(posthog.identify).toHaveBeenCalledWith("user-123", {
+      email: "alice@example.com",
+      name: "Alice Example",
+    });
+  });
+
+  it("preserves a nullable email when identifying the user", () => {
+    identifyPostHogUser({
+      id: "user-456",
+      name: "Private User",
+      email: null,
+    });
+
+    expect(posthog.identify).toHaveBeenCalledWith("user-456", {
+      email: null,
+      name: "Private User",
+    });
+  });
+});
+
+describe("resetPostHogUser", () => {
+  afterEach(() => {
+    vi.clearAllMocks();
+  });
+
+  it("resets the browser identity", () => {
+    resetPostHogUser();
+
+    expect(posthog.reset).toHaveBeenCalledOnce();
+  });
+});
diff --git a/packages/web/src/lib/posthog.ts b/packages/web/src/lib/posthog.ts
index 77f4862e2d..e29d663957 100644
--- a/packages/web/src/lib/posthog.ts
+++ b/packages/web/src/lib/posthog.ts
@@ -1,4 +1,5 @@
 import posthog from "posthog-js";
+import type { AuthUser } from "./auth.ts";
 
 const API_KEY = "phc_GsvyihTLSXrWGKYYGz84m44nuT59kYEwEXNnI0JICtg";
 
@@ -13,3 +14,14 @@ export function initPostHog() {
 export function capturePageView() {
   posthog.capture("$pageview");
 }
+
+export function identifyPostHogUser(user: AuthUser): void {
+  posthog.identify(user.id, {
+    email: user.email,
+    name: user.name,
+  });
+}
+
+export function resetPostHogUser(): void {
+  posthog.reset();
+}