diff --git a/__tests__/hooks/useMarkWaveNotificationsRead.test.tsx b/__tests__/hooks/useMarkWaveNotificationsRead.test.tsx
index 46fc65438c..5e1568a6cf 100644
--- a/__tests__/hooks/useMarkWaveNotificationsRead.test.tsx
+++ b/__tests__/hooks/useMarkWaveNotificationsRead.test.tsx
@@ -124,6 +124,7 @@ const createWrapper =
 const setActiveIdentity = ({
   address,
   jwt,
+  connectedProfileId,
   activeProfileProxyId,
   activeProfileProxyCreatorId,
   jwtAddress,
@@ -133,6 +134,7 @@ const setActiveIdentity = ({
 }: {
   readonly address?: string | undefined;
   readonly jwt?: string | null | undefined;
+  readonly connectedProfileId?: string | null | undefined;
   readonly activeProfileProxyId?: string | null | undefined;
   readonly activeProfileProxyCreatorId?: string | null | undefined;
   readonly jwtAddress?: string | undefined;
@@ -156,6 +158,7 @@ const setActiveIdentity = ({
 
   useSeizeConnectContextMock.mockReturnValue({ address } as any);
   useAuthMock.mockReturnValue({
+    connectedProfile: connectedProfileId ? { id: connectedProfileId } : null,
     activeProfileProxy: activeProfileProxyId
       ? { id: activeProfileProxyId, created_by: { id: proxyCreatorId } }
       : null,
@@ -233,6 +236,63 @@ describe("useMarkWaveNotificationsRead", () => {
     });
   });
 
+  it("treats the connected profile's own JWT role as primary auth when no proxy is active", async () => {
+    const invalidateNotifications = jest.fn();
+
+    setActiveIdentity({
+      address: "0xAAA",
+      jwt: "jwt-own-role",
+      connectedProfileId: "profile-1",
+      jwtRole: "profile-1",
+    });
+
+    const { result } = renderHook(() => useWaveNotificationsReadMarkerState(), {
+      wrapper: createWrapper(invalidateNotifications),
+    });
+
+    expect(result.current.proxyRoleIdentityKey).toBeNull();
+
+    await expect(
+      result.current.markWaveNotificationsRead("wave-own-role")
+    ).resolves.toBe("sent");
+
+    expect(apiPostMock).toHaveBeenCalledTimes(1);
+    expect(apiPostMock).toHaveBeenCalledWith({
+      endpoint: "notifications/wave/wave-own-role/read",
+      headers: { Authorization: "Bearer jwt-own-role" },
+    });
+  });
+
+  it("does not treat a different JWT role as primary auth when no proxy is active", async () => {
+    const invalidateNotifications = jest.fn();
+
+    setActiveIdentity({
+      address: "0xAAA",
+      jwt: "jwt-other-role",
+      connectedProfileId: "profile-1",
+      jwtRole: "creator-1",
+    });
+
+    const { result } = renderHook(() => useWaveNotificationsReadMarkerState(), {
+      wrapper: createWrapper(invalidateNotifications),
+    });
+
+    expect(result.current.proxyRoleIdentityKey).toBe(
+      getWaveReadProxyRoleIdentityKey({
+        addressKey: "0xaaa",
+        proxyCreatorId: "creator-1",
+      })
+    );
+
+    await expect(
+      result.current.markWaveNotificationsRead("wave-other-role", {
+        queueIfBlocked: false,
+      })
+    ).resolves.toBe("skipped");
+
+    expect(apiPostMock).not.toHaveBeenCalled();
+  });
+
   it("does not queue a read before the wallet address is known", async () => {
     const invalidateNotifications = jest.fn();
 
diff --git a/hooks/useMarkWaveNotificationsRead.helpers.ts b/hooks/useMarkWaveNotificationsRead.helpers.ts
index 28930ae9a8..485596dc99 100644
--- a/hooks/useMarkWaveNotificationsRead.helpers.ts
+++ b/hooks/useMarkWaveNotificationsRead.helpers.ts
@@ -23,6 +23,7 @@ export type {
 
 export const useWaveNotificationsReadMarkerState = ({
   address,
+  connectedProfileId,
   activeProfileProxyId,
   activeProfileProxyCreatorId,
   walletAuth,
@@ -30,6 +31,7 @@ export const useWaveNotificationsReadMarkerState = ({
 }: WaveNotificationsReadMarkerConfig): WaveNotificationsReadMarkerState => {
   const identityState = useWaveReadIdentityState({
     address,
+    connectedProfileId,
     activeProfileProxyId,
     activeProfileProxyCreatorId,
     walletAuth,
diff --git a/hooks/useMarkWaveNotificationsRead.identity.ts b/hooks/useMarkWaveNotificationsRead.identity.ts
index 13880bb055..9179924c78 100644
--- a/hooks/useMarkWaveNotificationsRead.identity.ts
+++ b/hooks/useMarkWaveNotificationsRead.identity.ts
@@ -32,6 +32,7 @@ export interface WaveReadTemporaryProxyRoleIdentity {
 
 export interface WaveReadIdentityConfig {
   readonly address: string | undefined;
+  readonly connectedProfileId: string | null;
   readonly activeProfileProxyId: string | null;
   readonly activeProfileProxyCreatorId: string | null;
   readonly walletAuth: string | null;
@@ -95,8 +96,30 @@ const getAuthHeaders = (walletAuth: string): AuthHeaders => ({
 export const isWaveReadJwtExpired = (jwtExpiresAt: number): boolean =>
   jwtExpiresAt <= Math.floor(Date.now() / 1000);
 
+const normalizeWaveReadJwtRole = ({
+  role,
+  connectedProfileId,
+  activeProfileProxyId,
+}: {
+  readonly role: string | null | undefined;
+  readonly connectedProfileId: string | null;
+  readonly activeProfileProxyId: string | null;
+}): string | null => {
+  if (typeof role !== "string" || role.length === 0) {
+    return null;
+  }
+
+  if (activeProfileProxyId === null && role === connectedProfileId) {
+    return null;
+  }
+
+  return role;
+};
+
 const decodeWaveReadJwtIdentity = (
-  walletAuth: string | null
+  walletAuth: string | null,
+  connectedProfileId: string | null,
+  activeProfileProxyId: string | null
 ): WaveReadJwtIdentity | undefined => {
   if (!walletAuth) {
     return undefined;
@@ -120,10 +143,11 @@ const decodeWaveReadJwtIdentity = (
 
     return {
       addressKey,
-      proxyCreatorId:
-        typeof decodedJwt.role === "string" && decodedJwt.role.length > 0
-          ? decodedJwt.role
-          : null,
+      proxyCreatorId: normalizeWaveReadJwtRole({
+        role: decodedJwt.role,
+        connectedProfileId,
+        activeProfileProxyId,
+      }),
       jwtExpiresAt: expiresAt,
     };
   } catch {
@@ -247,14 +271,20 @@ const getProxyRoleIdentityKey = ({
 
 export const useWaveReadIdentityState = ({
   address,
+  connectedProfileId,
   activeProfileProxyId,
   activeProfileProxyCreatorId,
   walletAuth,
 }: WaveReadIdentityConfig): WaveReadIdentityState => {
   const addressKey = getAddressKey(address);
   const jwtIdentity = useMemo(
-    () => decodeWaveReadJwtIdentity(walletAuth),
-    [walletAuth]
+    () =>
+      decodeWaveReadJwtIdentity(
+        walletAuth,
+        connectedProfileId,
+        activeProfileProxyId
+      ),
+    [activeProfileProxyId, connectedProfileId, walletAuth]
   );
   const verifiedAuthHeaders = useMemo(
     () =>
diff --git a/hooks/useMarkWaveNotificationsRead.ts b/hooks/useMarkWaveNotificationsRead.ts
index e1b271815d..29a663632f 100644
--- a/hooks/useMarkWaveNotificationsRead.ts
+++ b/hooks/useMarkWaveNotificationsRead.ts
@@ -15,14 +15,16 @@ import { useContext } from "react";
 export function useWaveNotificationsReadMarkerState(): WaveNotificationsReadMarkerState {
   const { invalidateNotifications } = useContext(ReactQueryWrapperContext);
   const { address } = useSeizeConnectContext();
-  const { activeProfileProxy } = useAuth();
+  const { activeProfileProxy, connectedProfile } = useAuth();
   const activeProfileProxyId = activeProfileProxy?.id ?? null;
   const activeProfileProxyCreatorId = activeProfileProxy
     ? activeProfileProxy.created_by.id
     : null;
+  const connectedProfileId = connectedProfile?.id ?? null;
 
   return useWaveNotificationsReadMarkerStateFromConfig({
     address,
+    connectedProfileId,
     activeProfileProxyId,
     activeProfileProxyCreatorId,
     walletAuth: getAuthJwt(),