diff --git a/app/services/reporting/total_user_count_report.rb b/app/services/reporting/total_user_count_report.rb
index 453ccc4ad48..68720658c1d 100644
--- a/app/services/reporting/total_user_count_report.rb
+++ b/app/services/reporting/total_user_count_report.rb
@@ -10,14 +10,21 @@ def initialize(report_date = Time.zone.today)
 
     def total_user_count_report
       [
-        ['All-time user count'],
-        [total_user_count],
+        ['Metric', 'Value', 'Time Range Start', 'Time Range End'],
+        ['All-time user count', total_user_count, '-', report_date.strftime('%F')],
+        ['Total verified users', verified_user_count, '-', report_date.strftime('%F')],
+        [
+          'Total annual users',
+          annual_total_user_count,
+          annual_start_date.strftime('%F'),
+          end_date.strftime('%F'),
+        ],
       ]
     end
 
     def total_user_count_emailable_report
       EmailableReport.new(
-        title: 'Total user count (all-time)',
+        title: 'Total user counts',
         table: total_user_count_report,
         filename: 'total_user_count',
       )
@@ -27,8 +34,28 @@ def total_user_count_emailable_report
 
     def total_user_count
       Reports::BaseReport.transaction_with_timeout do
-        User.where('created_at <= ?', report_date).count
+        User.where('created_at <= ?', end_date).count
       end
     end
+
+    def verified_user_count
+      Reports::BaseReport.transaction_with_timeout do
+        Profile.where(active: true).where('activated_at <= ?', end_date).count
+      end
+    end
+
+    def annual_total_user_count
+      Reports::BaseReport.transaction_with_timeout do
+        User.where(created_at: annual_start_date..end_date).count
+      end
+    end
+
+    def annual_start_date
+      (report_date - 1.year).beginning_of_day
+    end
+
+    def end_date
+      report_date.beginning_of_day
+    end
   end
 end
diff --git a/spec/jobs/reports/monthly_key_metrics_report_spec.rb b/spec/jobs/reports/monthly_key_metrics_report_spec.rb
index a341b1bea42..5f2c80dcc0e 100644
--- a/spec/jobs/reports/monthly_key_metrics_report_spec.rb
+++ b/spec/jobs/reports/monthly_key_metrics_report_spec.rb
@@ -17,6 +17,16 @@
   let(:account_deletion_rate_s3_path) { "#{report_folder}/account_deletion_rate.csv" }
   let(:total_user_count_s3_path) { "#{report_folder}/total_user_count.csv" }
   let(:monthly_active_users_count_s3_path) { "#{report_folder}/monthly_active_users_count.csv" }
+  let(:expected_s3_paths) do
+    [
+      account_reuse_s3_path,
+      total_profiles_s3_path,
+      account_deletion_rate_s3_path,
+      total_user_count_s3_path,
+      document_upload_proofing_s3_path,
+      monthly_active_users_count_s3_path,
+    ]
+  end
   let(:s3_metadata) do
     {
       body: anything,
@@ -91,35 +101,12 @@
   end
 
   it 'uploads a file to S3 based on the report date' do
-    expect(subject).to receive(:upload_file_to_s3_bucket).with(
-      path: total_user_count_s3_path,
-      **s3_metadata,
-    ).exactly(1).time.and_call_original
-
-    expect(subject).to receive(:upload_file_to_s3_bucket).with(
-      path: account_deletion_rate_s3_path,
-      **s3_metadata,
-    ).exactly(1).time.and_call_original
-
-    expect(subject).to receive(:upload_file_to_s3_bucket).with(
-      path: account_reuse_s3_path,
-      **s3_metadata,
-    ).exactly(1).time.and_call_original
-
-    expect(subject).to receive(:upload_file_to_s3_bucket).with(
-      path: total_profiles_s3_path,
-      **s3_metadata,
-    ).exactly(1).time.and_call_original
-
-    expect(subject).to receive(:upload_file_to_s3_bucket).with(
-      path: document_upload_proofing_s3_path,
-      **s3_metadata,
-    ).exactly(1).time.and_call_original
-
-    expect(subject).to receive(:upload_file_to_s3_bucket).with(
-      path: monthly_active_users_count_s3_path,
-      **s3_metadata,
-    ).exactly(1).time.and_call_original
+    expected_s3_paths.each do |path|
+      expect(subject).to receive(:upload_file_to_s3_bucket).with(
+        path: path,
+        **s3_metadata,
+      ).exactly(1).time.and_call_original
+    end
 
     subject.perform(report_date)
   end
diff --git a/spec/services/reporting/total_user_count_report_spec.rb b/spec/services/reporting/total_user_count_report_spec.rb
index 0c0525b515a..4427bf442b1 100644
--- a/spec/services/reporting/total_user_count_report_spec.rb
+++ b/spec/services/reporting/total_user_count_report_spec.rb
@@ -5,10 +5,13 @@
   let(:report_date) do
     Date.new(2021, 3, 1).in_time_zone('UTC')
   end
+
   let(:expected_report) do
     [
-      ['All-time user count'],
-      [expected_count],
+      ['Metric', 'Value', 'Time Range Start', 'Time Range End'],
+      ['All-time user count', expected_total_count, '-', '2021-03-01'],
+      ['Total verified users', expected_verified_count, '-', '2021-03-01'],
+      ['Total annual users', expected_annual_count, '2020-03-01', '2021-03-01'],
     ]
   end
 
@@ -16,58 +19,70 @@
 
   before { travel_to report_date }
 
-  shared_examples 'a report with that user counted' do
-    let(:expected_count) { 1 }
-    it 'includes that user in the count' do
-      expect(subject.total_user_count_report).to eq expected_report
-    end
-  end
-
   describe '#total_user_count_report' do
-    context 'with no users' do
-      let(:expected_count) { 0 }
-
-      it 'returns a report with a count of zero' do
+    shared_examples 'a report with the specified counts' do
+      it 'returns a report with the expected counts' do
         expect(subject.total_user_count_report).to eq expected_report
       end
     end
 
-    context 'with one ordinary user' do
-      let!(:user) { create(:user) }
-      it_behaves_like 'a report with that user counted'
+    context 'with only a non-verified user' do
+      before { create(:user) }
+      let(:expected_total_count) { 1 }
+      let(:expected_verified_count) { 0 }
+      let(:expected_annual_count) { expected_total_count }
+
+      it_behaves_like 'a report with the specified counts'
     end
 
-    context 'with a suspended user' do
-      let!(:suspended_user) { create(:user, :suspended) }
+    context 'with 2 users, 1 from more than a year ago' do
+      let!(:recent_user) { create(:user) }
+      let!(:old_user) { create(:user, created_at: report_date - 13.months) }
 
-      it 'has a suspended user' do
-        expect(suspended_user).to be_suspended
-        expect(User.count).to eq 1
+      let(:expected_total_count) { 2 }
+      let(:expected_verified_count) { 0 }
+      let(:expected_annual_count) { 1 }
+
+      it_behaves_like 'a report with the specified counts'
+    end
+
+    context 'with one verified and one non-verified user' do
+      before do
+        create(:user)
+        user2 = create(:user)
+        # MW: The :verified trait doesn't set active: true. This feels confusing.
+        create(:profile, :active, user: user2)
       end
+      let(:expected_total_count) { 2 }
+      let(:expected_verified_count) { 1 }
+      let(:expected_annual_count) { expected_total_count }
 
-      it_behaves_like 'a report with that user counted'
+      it_behaves_like 'a report with the specified counts'
     end
 
-    context 'with an unconfirmed user' do
-      let!(:unconfirmed_user) { create(:user, :unconfirmed) }
+    # The suspended and fraud-rejection examples are meant to highlight this
+    # developer's understanding of the requirements and resulting behavior,
+    # not to express immutable business logic.
+    context 'with one user, who is suspended' do
+      before { create(:user, :suspended) }
 
-      it 'has an unconfirmed user' do
-        expect(unconfirmed_user).to_not be_confirmed
-        expect(User.count).to eq 1
-      end
+      # A suspended user is still a total user:
+      let(:expected_total_count) { 1 }
+      let(:expected_verified_count) { 0 }
+      let(:expected_annual_count) { 1 }
 
-      it_behaves_like 'a report with that user counted'
+      it_behaves_like 'a report with the specified counts'
     end
 
-    context 'with a user rejected for fraud' do
-      let!(:fraud_user) { create(:user, :fraud_rejection) }
+    context 'with one user, who was rejected for fraud' do
+      before { create(:user, :fraud_rejection) }
 
-      it 'has a user rejected for fraud' do
-        expect(fraud_user).to be_fraud_rejection
-        expect(User.count).to eq 1
-      end
+      # A user with a fraud rejection is still a total user
+      let(:expected_total_count) { 1 }
+      let(:expected_verified_count) { 0 }
+      let(:expected_annual_count) { 1 }
 
-      it_behaves_like 'a report with that user counted'
+      it_behaves_like 'a report with the specified counts'
     end
   end
 end