diff --git a/app/controllers/frontend_log_controller.rb b/app/controllers/frontend_log_controller.rb
index ef4ea773cd7..dc570ccefb9 100644
--- a/app/controllers/frontend_log_controller.rb
+++ b/app/controllers/frontend_log_controller.rb
@@ -1,6 +1,4 @@
 class FrontendLogController < ApplicationController
-  class FrontendError < StandardError; end
-
   respond_to :json
 
   skip_before_action :verify_authenticity_token
@@ -10,11 +8,10 @@ class FrontendError < StandardError; end
   # In rare circumstances, these writes can clobber other, more important writes.
   before_action :skip_session_commit
 
-  FRONTEND_ERROR_EVENT = 'Frontend Error'.freeze
-
   # Please try to keep this list alphabetical as well!
   # rubocop:disable Layout/LineLength
   EVENT_MAP = {
+    'Frontend Error' => FrontendErrorLogger.method(:track_error),
     'IdV: consent checkbox toggled' => :idv_consent_checkbox_toggled,
     'IdV: download personal key' => :idv_personal_key_downloaded,
     'IdV: location submitted' => :idv_in_person_location_submitted,
@@ -34,15 +31,11 @@ class FrontendError < StandardError; end
     'Sign In: IdV requirements accordion clicked' => :sign_in_idv_requirements_accordion_clicked,
     'User prompted before navigation' => :user_prompted_before_navigation,
     'User prompted before navigation and still on page' => :user_prompted_before_navigation_and_still_on_page,
-  }.transform_values { |method| AnalyticsEvents.instance_method(method) }.freeze
+  }.freeze
   # rubocop:enable Layout/LineLength
 
   def create
-    if error_event?
-      NewRelic::Agent.notice_error(FrontendError.new, custom_params: log_params[:payload].to_h)
-    else
-      frontend_logger.track_event(log_params[:event], log_params[:payload].to_h)
-    end
+    frontend_logger.track_event(log_params[:event], log_params[:payload].to_h)
 
     render json: { success: true }, status: :ok
   end
@@ -69,10 +62,6 @@ def valid_event?
       log_params[:event].present?
   end
 
-  def error_event?
-    log_params[:event] == FRONTEND_ERROR_EVENT
-  end
-
   def valid_payload?
     params[:payload].nil? || !log_params[:payload].nil?
   end
diff --git a/app/services/frontend_error_logger.rb b/app/services/frontend_error_logger.rb
new file mode 100644
index 00000000000..1d15be0b986
--- /dev/null
+++ b/app/services/frontend_error_logger.rb
@@ -0,0 +1,7 @@
+class FrontendErrorLogger
+  class FrontendError < StandardError; end
+
+  def self.track_error(name:, message:, stack:)
+    NewRelic::Agent.notice_error(FrontendError.new, custom_params: { name:, message:, stack: })
+  end
+end
diff --git a/app/services/frontend_logger.rb b/app/services/frontend_logger.rb
index 6155253e9a1..1e5034d003a 100644
--- a/app/services/frontend_logger.rb
+++ b/app/services/frontend_logger.rb
@@ -1,14 +1,27 @@
 class FrontendLogger
   attr_reader :analytics, :event_map
 
+  # @param [Analytics] analytics
+  # @param [Hash{String=>Symbol,#call}] event_map map of string event names to method names
+  #   on Analytics, or a custom implementation that's callable (like a Proc or Method)
   def initialize(analytics:, event_map:)
     @analytics = analytics
     @event_map = event_map
   end
 
+  # Logs an event and converts the payload to the correct keyword args
+  # @param [String] name
+  # @param [Hash<String,Object>] attributes payload with string keys
   def track_event(name, attributes)
-    if (analytics_method = event_map[name])
-      analytics.send(analytics_method.name, **hash_from_method_kwargs(attributes, analytics_method))
+    analytics_method = event_map[name]
+
+    if analytics_method.is_a?(Symbol)
+      analytics.send(
+        analytics_method,
+        **hash_from_kwargs(attributes, AnalyticsEvents.instance_method(analytics_method)),
+      )
+    elsif analytics_method.respond_to?(:call)
+      analytics_method.call(**hash_from_kwargs(attributes, analytics_method))
     else
       analytics.track_event("Frontend: #{name}", attributes)
     end
@@ -16,12 +29,17 @@ def track_event(name, attributes)
 
   private
 
-  def hash_from_method_kwargs(hash, method)
-    method_kwargs(method).index_with { |key| hash[key.to_s] }
+  # @param [Hash<String,Object>] hash
+  # @param [Proc,Method] callable
+  # @return [Hash<Symbol,Object>]
+  def hash_from_kwargs(hash, callable)
+    kwargs(callable).index_with { |key| hash[key.to_s] }
   end
 
-  def method_kwargs(method)
-    method.
+  # @param [Proc,Method] callable
+  # @return [Array<Symbol>] the names of the kwargs for the callable (both optional and required)
+  def kwargs(callable)
+    callable.
       parameters.
       map { |type, name| name if [:key, :keyreq].include?(type) }.
       compact
diff --git a/spec/controllers/frontend_log_controller_spec.rb b/spec/controllers/frontend_log_controller_spec.rb
index d8e4b48a68c..7b052939644 100644
--- a/spec/controllers/frontend_log_controller_spec.rb
+++ b/spec/controllers/frontend_log_controller_spec.rb
@@ -174,7 +174,7 @@
       context 'for an error event' do
         let(:params) do
           {
-            'event' => described_class::FRONTEND_ERROR_EVENT,
+            'event' => 'Frontend Error',
             'payload' => {
               'name' => 'name',
               'message' => 'message',
@@ -186,7 +186,7 @@
         it 'notices the error to NewRelic instead of analytics logger' do
           expect(fake_analytics).not_to receive(:track_event)
           expect(NewRelic::Agent).to receive(:notice_error).with(
-            described_class::FrontendError.new,
+            FrontendErrorLogger::FrontendError.new,
             custom_params: {
               name: 'name',
               message: 'message',
diff --git a/spec/services/frontend_logger_spec.rb b/spec/services/frontend_logger_spec.rb
index 01bffa7ce85..577e7c5aa03 100644
--- a/spec/services/frontend_logger_spec.rb
+++ b/spec/services/frontend_logger_spec.rb
@@ -16,7 +16,10 @@ def example_method_handler(ok:, **rest)
 
   let(:event_map) do
     {
-      'method' => ExampleAnalyticsEvents.instance_method(:example_method_handler),
+      'method' => analytics.method(:example_method_handler),
+      'proc' => lambda do |ok:, other:|
+        analytics.track_event('some customized event', 'ok' => ok, 'other' => other, 'custom' => 1)
+      end,
     }
   end
   let(:logger) { described_class.new(analytics: analytics, event_map: event_map) }
@@ -46,5 +49,17 @@ def example_method_handler(ok:, **rest)
         expect(analytics).to have_logged_event('example', ok: true, rest: {})
       end
     end
+
+    context 'with proc handler' do
+      let(:name) { 'proc' }
+
+      it 'calls the method and passes analytics and attributes' do
+        call
+
+        expect(analytics).to have_logged_event(
+          'some customized event', 'ok' => true, 'other' => true, 'custom' => 1
+        )
+      end
+    end
   end
 end