diff --git a/.gitignore b/.gitignore
index aebd7c9ecef..b18320e46b5 100644
--- a/.gitignore
+++ b/.gitignore
@@ -50,11 +50,17 @@ Vagrantfile
 /kitchen/cookbooks
 /log/*
 /private_certs/*
+/public/*.ico
+/public/*.png
+/public/*.svg
+/public/browserconfig.xml
+/public/manifest.json
 /public/system
 /public/user_flows
 /spec/tmp
 /test
 /tmp/*
+/vendor/assets/fonts
 /vendor/bundle
 /node_modules
 
diff --git a/.travis.yml b/.travis.yml
index 6c27c2712e0..a8d124fb2ba 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -14,6 +14,7 @@ before_install:
   - nvm install stable
   - nvm use stable
   - npm install
+  - npm run build
   # Install PhantomJS 2.1.1 manually
   - "export PHANTOMJS_VERSION=2.1.1"
   - "phantomjs --version"
diff --git a/Dockerfile b/Dockerfile
index 75f3b3a2a9b..747766aa4a1 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -24,6 +24,7 @@ WORKDIR /upaya
 
 COPY package.json /upaya
 RUN npm install
+RUN npm run build
 
 COPY Gemfile /upaya
 COPY Gemfile.lock /upaya
diff --git a/bin/setup b/bin/setup
index 4d0a217f553..4851289229a 100755
--- a/bin/setup
+++ b/bin/setup
@@ -53,6 +53,7 @@ Dir.chdir APP_ROOT do
   run 'gem install foreman --conservative && gem update foreman'
   run "bundle check || bundle install"
   run "npm install"
+  run "npm run build"
   run "gem install mailcatcher"
 
   puts "\n== Preparing database =="
diff --git a/package.json b/package.json
index 5e216e62d1e..61621a20dca 100644
--- a/package.json
+++ b/package.json
@@ -6,6 +6,14 @@
     "node": "~4.4.x",
     "npm": "~3.8.x"
   },
+  "scripts": {
+    "build": "npm run clean && npm run make-dirs && npm run copy",
+    "clean": "rm -rf ./vendor/assets/fonts && rm -f ./public/*.ico && rm -f ./public/*.png && rm -f ./public/*.svg && rm -f ./public/browserconfig.xml && rm -f ./public/manifest.json",
+    "copy": "npm run copy-font && npm run copy-favicons",
+    "copy-favicons": "cp node_modules/identity-style-guide/src/favicons/* ./public",
+    "copy-font": "cp node_modules/identity-style-guide/src/font/* ./vendor/assets/fonts/",
+    "make-dirs": "mkdir -p ./vendor/assets/fonts"
+  },
   "dependencies": {
     "app": "^0.1.0",
     "basscss-sass": "^3.0.0",
@@ -14,6 +22,7 @@
     "field-kit": "^2.1.0",
     "focus-trap": "^2.3.0",
     "hint.css": "^2.3.2",
+    "identity-style-guide": "^0.2.3",
     "libphonenumber-js": "^0.4.23",
     "normalize.css": "^4.2.0",
     "sinon": "^1.17.7",
diff --git a/public/android-chrome-192x192.png b/public/android-chrome-192x192.png
deleted file mode 100644
index ca68c112c39..00000000000
Binary files a/public/android-chrome-192x192.png and /dev/null differ
diff --git a/public/apple-touch-icon.png b/public/apple-touch-icon.png
deleted file mode 100644
index f1cb06f8693..00000000000
Binary files a/public/apple-touch-icon.png and /dev/null differ
diff --git a/public/browserconfig.xml b/public/browserconfig.xml
deleted file mode 100644
index 4a718762cf5..00000000000
--- a/public/browserconfig.xml
+++ /dev/null
@@ -1,9 +0,0 @@
-<?xml version="1.0" encoding="utf-8"?>
-<browserconfig>
-  <msapplication>
-    <tile>
-      <square150x150logo src="/mstile-150x150.png"/>
-      <TileColor>#2b5797</TileColor>
-    </tile>
-  </msapplication>
-</browserconfig>
diff --git a/public/favicon-16x16.png b/public/favicon-16x16.png
deleted file mode 100644
index 1d6eb611baa..00000000000
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diff --git a/public/favicon-32x32.png b/public/favicon-32x32.png
deleted file mode 100644
index 238fa1caadb..00000000000
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diff --git a/public/favicon.ico b/public/favicon.ico
deleted file mode 100644
index 7edfd94950f..00000000000
Binary files a/public/favicon.ico and /dev/null differ
diff --git a/public/manifest.json b/public/manifest.json
deleted file mode 100644
index f73ffef4e25..00000000000
--- a/public/manifest.json
+++ /dev/null
@@ -1,12 +0,0 @@
-{
-	"name": "login.gov",
-	"icons": [
-		{
-			"src": "\/android-chrome-192x192.png",
-			"sizes": "192x192",
-			"type": "image\/png"
-		}
-	],
-	"theme_color": "#ffffff",
-	"display": "standalone"
-}
diff --git a/public/mstile-150x150.png b/public/mstile-150x150.png
deleted file mode 100644
index ace52e08cc1..00000000000
Binary files a/public/mstile-150x150.png and /dev/null differ
diff --git a/public/safari-pinned-tab.svg b/public/safari-pinned-tab.svg
deleted file mode 100644
index 31e814a274f..00000000000
--- a/public/safari-pinned-tab.svg
+++ /dev/null
@@ -1,22 +0,0 @@
-<?xml version="1.0" standalone="no"?>
-<!DOCTYPE svg PUBLIC "-//W3C//DTD SVG 20010904//EN"
- "http://www.w3.org/TR/2001/REC-SVG-20010904/DTD/svg10.dtd">
-<svg version="1.0" xmlns="http://www.w3.org/2000/svg"
- width="500.000000pt" height="500.000000pt" viewBox="0 0 500.000000 500.000000"
- preserveAspectRatio="xMidYMid meet">
-<metadata>
-Created by potrace 1.11, written by Peter Selinger 2001-2013
-</metadata>
-<g transform="translate(0.000000,500.000000) scale(0.100000,-0.100000)"
-fill="#000000" stroke="none">
-<path d="M1215 4629 c-89 -13 -191 -67 -258 -138 -73 -76 -113 -161 -127 -266
--7 -53 -10 -472 -8 -1251 l3 -1170 37 -75 c178 -360 602 -775 1097 -1072 130
--78 394 -217 488 -257 l52 -22 130 60 c361 167 743 419 1006 662 218 201 413
-447 508 639 l32 66 3 1170 c2 780 -1 1197 -8 1250 -26 199 -163 355 -351 400
--55 13 -230 15 -1304 14 -682 -1 -1267 -5 -1300 -10z m1398 -994 c89 -23 156
--62 222 -129 182 -182 189 -466 14 -651 l-51 -54 78 -445 c43 -245 75 -448 73
--451 -3 -2 -59 -11 -124 -20 -160 -22 -500 -22 -654 -1 -62 8 -115 17 -117 19
--2 1 32 203 75 447 l77 444 -48 49 c-122 122 -165 316 -107 484 77 225 336
-367 562 308z"/>
-</g>
-</svg>
diff --git a/spec/svg_spec.rb b/spec/svg_spec.rb
index 4a16cc669c9..556f2695b40 100644
--- a/spec/svg_spec.rb
+++ b/spec/svg_spec.rb
@@ -1,7 +1,7 @@
 require 'rails_helper'
 
 RSpec.describe 'SVG files' do
-  Dir[Rails.root.join('**', '*.svg')].each do |svg_path|
+  Dir[Rails.root.join('**', '*.svg')].reject { |f| f.include?('node_modules') }.each do |svg_path|
     relative_path = svg_path.sub(Rails.root.to_s, '')
 
     next if %w[vendor node_modules].include?(relative_path.split('/')[1])
diff --git a/vendor/assets/fonts/merriweather-bold-webfont.eot b/vendor/assets/fonts/merriweather-bold-webfont.eot
deleted file mode 100755
index c77b53bdd0c..00000000000
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deleted file mode 100755
index 44f33c239f2..00000000000
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deleted file mode 100755
index a728400d5fd..00000000000
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deleted file mode 100755
index ff3bddfbd91..00000000000
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diff --git a/vendor/assets/fonts/merriweather-italic-webfont.eot b/vendor/assets/fonts/merriweather-italic-webfont.eot
deleted file mode 100755
index 8841854416f..00000000000
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diff --git a/vendor/assets/fonts/merriweather-light-webfont.eot b/vendor/assets/fonts/merriweather-light-webfont.eot
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diff --git a/vendor/assets/fonts/merriweather-regular-webfont.eot b/vendor/assets/fonts/merriweather-regular-webfont.eot
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diff --git a/vendor/assets/fonts/sourcesanspro-bold-webfont.eot b/vendor/assets/fonts/sourcesanspro-bold-webfont.eot
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